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Exhibitor Spotlight: Stockeld Prepares to Redefine Plant-Based Dairy at Plant Based World Expo North America 2024

Stockeld Dreamery, a pioneering company in the plant-based dairy sector, is set to make a significant impact at the Plant Based World Expo North America 2024, held at the Javits Center in New York City. This year, Stockeld will be showcasing an array of products that promise to redefine plant-based dairy. We spoke with Sorosh Tavakoli, Founder of Stockeld, to get an inside look at what attendees can expect from their booth and their journey since expanding into the US market.

A Year of Growth and Innovation

Reflecting on their journey, Tavakoli shared, “Plant Based World Expo was the first show we did in the US after having expanded our business here last year. We had no distribution and were just introducing ourselves to the market.” This initial introduction has clearly paid off, as Stockeld has since made significant strides in the US market. “This year, things are different as we’ve made a significant impact on the market counting hundreds of operators as customers and the product being available through many food service distributors (ACE Natural, PFG, Sysco etc.). This year, I’m also really excited that we have our retail products ready to go!” Tavakoli added.

Showcasing Groundbreaking Products

At the Expo, Stockeld will be sampling their Cultured Cream Cheese, a product that has already gained acclaim in some of the world’s best bagel shops, including Essa Bagel, Shelsky’s, Kossar’s, Apollo Bagels, and Zaro’s. Made with fermented chickpeas and lentils, this cream cheese is a testament to Stockeld’s commitment to innovation and quality.

In February, Stockeld launched their Cultured Cheddar Slices in the food service sector. Tavakoli is particularly excited about this product, noting its unique properties: “The product is quite different from what else is on the market. After 4 years of R&D we’ve been able to launch a fermented high protein cheese that melts faster than anything else we’ve found and that brings a more authentic flavor.” These cheddar slices are now a staple at popular NYC burger joints like Gotham Burger, 5 Napkin, SMASHED, Neat Burger, and Bronx Brewery. Tavakoli emphasized, “In a category that has consistently overpromised and underdelivered, we are excited to show what is possible and change the perception of ‘vegan cheese’.”

Building Connections and Partnerships

Stockeld are eager to connect with a diverse range of buyers and attendees at the Expo. Tavakoli highlighted their goals: “We will be at the show to meet our friends in the community and to make new ones!” He mentioned that they are particularly focusing on the food service sector, spending more time with schools and colleges and universities (C&U). Additionally, Stockeld is in the process of setting up their first retail partnerships with distributors and retailers, marking a significant expansion in their market reach.

Looking Ahead

With their innovative products and commitment to quality, Stockeld is poised to make a lasting impression on the plant-based market. Their presence at the Expo not only showcases their growth and success but also highlights the evolving landscape of plant-based dairy alternatives. As Tavakoli succinctly put it, “We are excited to show what is possible and change the perception of ‘vegan cheese’.”

Don’t miss the opportunity to experience Stockeld’s groundbreaking plant-based dairy products at the Javits Center. Visit their booth to taste their Cultured Cream Cheese and Cultured Cheddar Slices, and discover why Stockeld is a name to watch in the plant-based dairy revolution.

For buyers interested in connecting with Stockeld in advance of the show, contact Enara Roy, Brand Marketing Manager, at [email protected].

Buyers Confirmed for Hosted Buyer Program include Sodexo, Whole Foods Market, Sprouts, Kroger, Thrive Market, and More!

As the excitement builds for Plant Based World Expo North America, happening at the Javits Center on September 11-12, 2024, we are thrilled to announce the confirmed buyers for our Hosted Buyer Program. Powered by SPINS, the leading data provider for the natural and plant-based marketplace, this program offers an unparalleled opportunity for manufacturers to connect directly with top retail and foodservice buyers. The hosted buyer program is a complimentary service available to all exhibiting companies, and the list of participating buyers is growing daily.

Meet the Industry Leaders

The Hosted Buyer Program provides a unique platform for face-to-face interactions between exhibitors and buyers, ensuring that manufacturers can showcase their innovations to the most influential decision-makers in the industry. Here are some of the prominent companies confirmed for this year’s program:

  • Sodexo: A global leader in quality-of-life services, Sodexo is a major player in the foodservice sector, providing catering, facilities management, and more.
  • Whole Foods Market: Known for its commitment to natural and organic products, Whole Foods is a key retailer for plant-based brands seeking to reach health-conscious consumers.
  • Kroger: As one of the largest supermarket chains in the United States, Kroger offers significant market reach and a strong commitment to plant-based options.
  • Sprouts: This health-focused retailer specializes in fresh, natural, and organic products, making it a perfect partner for plant-based brands.
  • Thrive Market: An online retailer offering natural and organic products, Thrive Market is a favorite among consumers seeking healthy, sustainable food options.

Expanding Opportunities

In addition to these industry giants, the Hosted Buyer Program includes a diverse array of buyers from various sectors in retail, foodservice, and distribution, ensuring that exhibitors have the chance to connect with a wide range of potential partners:

  • Hannaford
  • KeHe
  • American Cruise Lines
  • Meijer
  • Clark Distributing
  • Fairway
  • PlantX
  • Soft Stuff
  • Roots Market
  • Migros
  • Bristol Farms
  • Fresh Thyme
  • L&B

This diversity underscores the broad appeal of plant-based products across both retail and foodservice channels. Whether you are targeting mainstream supermarkets, health food stores, specialty distributors, or even cruise lines, the Hosted Buyer Program at Plant Based World Expo offers unparalleled access to decision-makers who are actively seeking innovative plant-based solutions.

Complimentary for Exhibitors

By booking your booth at Plant Based World Expo, you can take advantage of the complimentary buyer and supplier matchmaking services provided exclusively to exhibitors. This program is data-backed by SPINS and designed to maximize your exposure and ensure you meet the right buyers to grow your business.

“We decided to pursue the 2024 Plant Based World Expo because this honestly seems a like a ‘no brainer’ to us. It’s our target audience filled with like-minded brands and attendees alike. Plus, we have had several internal folks who have attended and recommended we participate”, says Erin Taylor, Brand Experiential Manager at Oatly. “Our overall objectives are to showcase our 2024 innovations, connect with individuals within our industry, new business leads/sales and to reinforce Oatly’s commitment to plant-based.”

The list of confirmed buyers is expanding every day, promising even more opportunities for meaningful connections. This dynamic lineup ensures that exhibitors will have the chance to engage with an ever-widening circle of influential buyers committed to driving the plant-based movement forward.

Manufacturers interested in participating in the Hosted Buyer program: contact Sam Morley, [email protected], to secure your booth space today!

Exhibitor Spotlight: Harmless Harvest Brings Industry-Leading Beverages and Dairy Alternatives to Plant Based World Expo

Harmless Harvest is set to refresh and delight attendees at Plant Based World Expo North America with its pioneering plant-based beverages and dairy alternatives. As a company synonymous with high-quality, single-ingredient coconut water, Harmless Harvest has firmly established itself as a leader in the plant-based beverage marketplace. Yet, it’s their expansion into the dairy alternatives sector with their coconut yogurt line that’s currently capturing the spotlight.

Harmless HarvestSean Makau, Regional Account Manager, DSD & Alt. Channels at Harmless Harvest, shares his enthusiasm for the upcoming showcase: “Of course, our Coconut Water is our bread and butter, but we have our coconut yogurt that has taken off like hotcakes! It is a super clean ingredient list, with awesome texture, and taste. Our coconut yogurt is something we are very proud of, and we think that it has legs in the Foodservice and Retail space. It is also Upcycled Certified!”

The surge in demand for beverages and yogurts made from wholesome, plant-based ingredients is undeniable, with consumers increasingly seeking out healthy, sustainable options. Harmless Harvest’s offerings perfectly align with this shift, combining the natural goodness of coconuts with innovative processing to deliver products that are not only delicious but also ethically and sustainably produced. The company’s commitment to minimal processing ensures that the natural benefits of coconuts are preserved, offering consumers a genuinely wholesome plant-based alternative.

With an eye toward expanding their reach, Harmless Harvest is particularly excited about connecting with a diverse array of buyers and attendees at the expo. “Harmless Harvest has had a retail focus for most of its history, but we are now excited about introducing Foodservice/Away from Home accounts to our coconut water, smoothies, and yogurt. We think that Fast Casual, Universities, Corporate campuses, and convenience stores could be introduced to Harmless Harvest’s offerings and succeed,” explains Makau.

The expo presents an ideal platform for Harmless Harvest to further its mission of bringing sustainably sourced, plant-based nutrition to a wider audience. By showcasing their acclaimed coconut water and rapidly growing coconut yogurt line, Harmless Harvest aims to demonstrate the versatility and appeal of plant-based products to both retail and foodservice sectors.

As Plant Based World Expo North America approaches, buyers can look to companies like Harmless Harvest as category leaders, offering products that cater to both the discerning tastes and values of today’s consumers.


About Plant Based World Pulse
Plant Based World Pulse is a go-to resource for the plant-based industry. Offering high-value insights, educational content, and the latest information year-round, it compliments the annual industry events Plant Based World Expo North America in New York City and Plant Based World Expo Europe in London.

Exhibitor Spotlight: Armored Fresh’s Brings Revolutionary Dairy-Free Cheese to Plant Based World Expo North America 2024

As Plant Based World Expo North America 2024 approaches, excitement builds around the innovative companies set to showcase their latest products at the Javits Center in New York City. Among these pioneering exhibitors is Armored Fresh, a company on a mission to redefine the landscape of dairy alternatives. With a focus on exceptional taste, meltability, and accessibility, Armored Fresh is poised to impress buyers with their groundbreaking zero-dairy cheeses.

Rudy Yoo, Founder and CEO of Armored Fresh, shares his enthusiasm for participating in this year’s expo, highlighting the company’s goal to make dairy-free cheese a staple in every household. “As a market leader in dairy alternatives, our mission is to make zero-dairy cheeses more commonplace through incredible taste and attractive price points so that we target every type of consumer, not just those who are plant-based,” Yoo states. The expo presents an opportunity for Armored Fresh to introduce their meticulously crafted products to a wider audience, challenging preconceived notions about the capabilities of plant-based cheeses.

“We’re excited to share several rich and melty products with attendees at Plant Based World Expo this year. All of our innovations are a testament to what dairy-free cheeses should taste, melt, and feel like,” Yoo remarks. The company’s confidence in their offerings is a beacon for buyers seeking the next big thing in the rapidly expanding plant-based market.

Armored Fresh is especially eager to connect with buyers across retail and foodservice channels, aiming to showcase the versatility and appeal of their products. Yoo reflects on the transformative power of firsthand experience, noting, “Our favorite thing to see at any show or sampling event is people’s first impressions of our cheeses. It’s exciting to see people’s faces light up when they taste our cheeses because they taste just like the real thing!” This enthusiasm for witnessing the initial reactions to their zero-dairy cheese underscores the company’s commitment to quality and inclusivity.

With a clear vision and innovative products, Armored Fresh is set to be a standout exhibitor at the Plant Based World Expo North America 2024. “We believe that tasting is believing, and seeing how shocked people are from just one bite is a truly amazing moment as a plant-based company”, Yoo concludes.

Buyers attending the show are in for a treat as they discover the delicious possibilities of plant-based cheeses, meats, beverages, snacks, desserts and so much more!

SPINS Partnership Elevates Plant-Based Trade Show with Data-Driven Matchmaking

Plant Based World Expo, the global gathering for retail and foodservice professionals, is proud to announce its strategic partnership with SPINS, a leader in data and insights for the wellness-focused Consumer-Packaged Goods (CPG) industry. This collaboration is set to revolutionize the upcoming North America event this fall, enhancing connections between exhibitors and buyers through data-driven matchmaking.

The expo, scheduled for September 11-12, 2024, at the Javits Center in New York City, celebrates its fifth anniversary of showcasing leading and innovative plant-based products. Industry-leading companies such as Conagra Foodservice and Oatly are among those already signed up to exhibit.

This year introduces a groundbreaking advancement to the expo’s Hosted Buyer Program. SPINS will lend its expertise to supercharge the matchmaking program, ensuring retail buyers are connected with exhibitors whose offerings align with current consumer demands. This initiative is designed to foster informed connections, enabling suppliers to expand their reach and tap into new distribution channels at no additional cost.

Jay Margolis, CEO of SPINS, expresses his enthusiasm for the partnership: “We are thrilled to collaborate with Plant Based World Expo to facilitate informed connections between product manufacturers and discerning buyers. For over two decades, SPINS has been proud to support innovation and foster growth across the plant-based industry. Our data, insights, and expertise has helped bring so many great brands to the table, and we are excited to work with Plant Based World Expo to support the next generation of companies and products.”

In addition to enhancing the Hosted Buyer Program, SPINS will contribute unique insights from the latest retail data as part of the Plant Based World Expo conference program, now open to all attendees for the first time. This initiative promises to provide valuable insights and foster meaningful discussions on the future of the plant-based industry.

As the Plant Based World Expo North America approaches, exhibiting companies can anticipate a more dynamic and fruitful event experience, courtesy of this pioneering partnership. For companies eager to showcase their plant-based products, now is the time to book a booth and participate in this one-of-a-kind buyer matchmaking experience.

Plant Based World Council Introductions: Armetha Pihlstrom

Armetha Pihlstrom is the Founder and CEO of Pihlstrom Consulting Group, LLC, based in Minneapolis, MN. Pihlstrom has carved a niche for herself as a formidable entrepreneur whose innovative strategies and leadership have propelled the plant-based sector forward. Her career spans over 15 years in the food industry, growing sales at major industry players including Conagra and Impossible Foods and moving on to aid emerging start ups Future Farms and Great American Plant Co.

Pihlstrom’s journey in the food industry is distinguished by her ability to lead multi-disciplinary teams across the U.S., delivering unmatched value to her clients and partners. Her success stories are a testament to her deep knowledge and expertise in the world of  food service and CPG, particularly within startups, where her guidance has often been the catalyst for breakthrough growth and innovation. Described by those who’ve worked with her as a “dynamic and savvy businesswoman,” Pihlstrom’s approach to business is characterized by her generational, thought-provoking leadership and her unwavering commitment to excellence.

Beyond her impressive sales growth accomplishments, what sets Pihlstrom apart is her profound commitment to effecting positive change. Her involvement in plant-based businesses is driven by a deeply personal mission to benefit her family, community, and the environment.

Reflecting on her experiences, Pihlstrom shares, “I had so many moments where I was blown away by innovation and a deeper understanding of the plant-based industry. Plant-Based World Expo is the gathering place that makes you feel like you are at a plant-based family reunion. It is a perfect example of knowledge transfer, thought-provoking innovation, and embracing the mindset of growing as one unified plant-based industry.” Her enthusiasm for the plant-based industry is contagious, underscoring the importance of collaboration and communication within the community.

As a member of the advisory board for Plant Based World Expo, Pihlstrom stands among other passionate individuals from across the industry. “Our advisory board comprises brilliant, innovative, passionate people across the industry, government and academia.” Her vision for the plant-based sector is not just about individual success but about growing as one unified industry. Armetha Pihlstrom’s heartfelt and visionary approach continues to inspire and drive the plant-based food industry towards a more sustainable and prosperous future.

About Plant Based World Pulse
Plant Based World Pulse is a go-to resource for the plant-based industry. Offering high-value insights, educational content, and the latest information year-round, it compliments the annual industry events Plant Based World Expo North America in New York City and Plant Based World Expo Europe in London.

Plant Based World Council Introductions: Julie Mann

Julie Mann is a distinguished figure in the realm of plant-based nutrition and innovation. Her journey is a testament to the profound impact one individual can have on the food industry, driven by a deep-seated passion for compassionate and sustainable living.

“My personal passion and professional journey is deeply rooted in love for food science, new product development (and adoption) and human connection to food,” Mann articulates, reflecting on her career at The Hershey Company. This experience laid the foundation for her enduring commitment to transforming the way we think about and engage with food.

After two decades at Hershey, her ambition to deepen her impact led her to seek a broader understanding of the entire supply chain. “While 20 years at Hershey provided much experience in finished products, I desired to prioritize plant-based ingredients and transform the ingredient space,” she says. This pivot was more than a career move; it was a step towards realizing her vision for a more health-conscious world.

Her role at Ingredion emerged as a pivotal chapter, offering her the opportunity to spearhead a plant-based program from scratch. Today, as the Principal at Appropriately Rogue Consulting, Mann leverages her comprehensive experience across multiple sectors. She combines her prowess in innovation, product development, and strategic branding to guide companies in the burgeoning fields of upcycling and sustainable food practices.

Her influence extends far beyond her professional accomplishments. Her passion for innovation is matched by her commitment to empathy, people, communication, and transparency. She embodies the principle that more can be achieved together, building teams united by a shared vision for change.

Julie has been a speaker and advisor to Plant Based World since it launched in 2019, underscoring her commitment to supporting the plant-based landscape. In her current role with Appropriately Rogue, she is seeking to connect and collaborate with projects that truly embody the values of a better, healthier food system.

Plant Based World Council Introductions: Jay Margolis

Jay Margolis joins the Plant Based World Advisory Council as a mission-driven leader and the newly appointed CEO of SPINS. With over two and a half decades of experience under his belt, Jay brings a wealth of knowledge, expertise, and a deep-seated passion for the health and wellbeing of people, communities, and the planet. His journey reflects a commitment to fostering informed and sustainable consumption through the power of data and technology.

“I’ve personally been eating plant-based for 25 years, so I consider myself an OG in the space,” he states, highlighting his long-term commitment to plant-based living.

Before his leadership role at SPINS, Jay honed his skills and vision at IQVIA, where as Senior Vice President and General Manager, he was at the helm of the U.S.-based data and technology business focused on healthcare.

His transition to SPINS represents a unique convergence of his professional experience and personal passions. “I spent 20 years prior to my role at SPINS with a company that leveraged data for improvements in the healthcare space and now I get to combine that experience with my passion for natural foods to fuel growth in the marketplace.” This statement underscores Jay’s vision for SPINS — to harness the transformative power of data analytics to propel the natural and plant-based foods industry forward.

Under Jay Margolis’s leadership, SPINS stands at the forefront of the evolving retail landscape, poised to drive significant growth and innovation in plant-based foods and other categories falling under the “natural” umbrella. As a speaker at Plant Based World Expo in London this past fall, Jay offered data to a European audience to better understand the marketplace for plant-based foods in the United States.

It is clear to Jay that companies across the CPG world are facing challenges, and data can be leveraged to navigate a turbulent retail landscape. His perspective on the plant-based market, in particular, looks beyond the hype around animal-alternatives to all areas of the retail store.

“I feel there has been an over emphasis on meats and cheeses, when so many other categories are performing well”, he offers, encouraging retail buyers to look to categories such as creamers, functional foods, frozen foods and all areas of the grocery store for continued growth in the plant-based realm. Stay tuned in the coming months as we tap further into the wealth of resources provided by Jay’s team at SPINS to better understand the current trends of the marketplace.

As a veteran in the world of plant-based living, Jay’s leadership is a beacon of progress, signaling a data-driven future for the natural products industry and sustainable consumption practices worldwide.

Plant Based World Council Introductions: Michelle Adelman

Michelle Adelman, the visionary founder of Accite Holdings and Infinite Foods is a distinguished figure whose career spans over three decades at the nexus of sustainable development, technology, and food systems. Her work, primarily focused on Sub-Saharan Africa, aims to foster economic diversification and boost employment for youth and women, thereby enhancing the continent’s food security.

Adelman’s journey from a global managing director at Accenture to a leader in sustainable agriculture and food technology in Africa is a narrative of transformation and impact. “My transition from the finance world to developing and investing in sustainable farms in Botswana really changed the way I think about food systems and technology,” she reflects. This pivotal shift allowed her to view food production through a new lens, focusing on maximizing caloric output from minimal resources.

Through Infinite Foods, Adelman launched Infinite Cafe in Johannesburg, South Africa in 2021. The fully plant-based menu featured many of the leading meat, cheese and milk alternatives that were gaining popularity in the United States. Partnerships were key to introducing these products to a new marketplace long before they would have made it through traditional distribution channels. These relationships offered Adelman a unique perspective on the plant-based marketplace. She began to think creatively about how to best structure the management of these mission-driven companies to truly penetrate the market and have lasting impact.

At the heart of Adelman’s mission is a commitment to the plant-based sector’s growth and competitiveness. “I am excited to take these next steps as an industry to make the plant-based category able to compete with the meat industry and have products that are delicious, affordable, and widely available,” she states. Her vision for the plant-based marketplace is not just about offering alternatives but ensuring these options are accessible and appealing to a broad audience.

Michelle Adelman’s journey embodies a profound dedication to environmental sustainability, economic empowerment, and the advancement of plant-based foods through experiential foodservice and retail. Her innovative approach to agriculture and food technology in Africa serves as a blueprint for how to address global food challenges. As she contemplates her next steps, her focus remains on leveraging technology and sustainable practices to revolutionize food systems, meeting people where they are at and moving the needle one eater at a time.

Michelle has been a speaker at both Plant Based World Expo North America and Europe consistently since its inception. We welcome her voice to the Advisory Council as we work towards collaborative solutions to these challenges.

Plant Based World Council Introductions: Master Chef James Corwell

In the world of culinary arts, few names resonate with the same breadth of respect and admiration as James Corwell. His journey, spanning over four decades, is not just a tale of culinary excellence but a testament to his transformative vision for the future of food. As a Certified Master Chef (CMC), James has not only reached the pinnacle of culinary achievement in the United States but has also been a vanguard in the plant-based food revolution.

James Corwell’s career encompasses working with some of the world’s culinary elite. This appreciation for traditions is evident in his approach: “My enthusiasm was always driven by craftsmanship rooted in history and the awareness that we can now cook and eat en masse as only kings and queens once ate.”

However, a pivotal moment in Japan altered his trajectory. Witnessing the sheer volume of tuna auctioned at the Tsukiji fish market, he realized the unsustainable pressure on our oceans. He recalls, “I immediately thought ‘that’s so much tuna, how can the oceans keep up?’ And the answer is, they can’t.” This epiphany led him to a profound decision: “I said no, never again,” and pivoted towards plant-based seafood, founding Ocean Hugger Foods in 2011.

At Ocean Hugger Foods, James pioneered the creation of “Ahimi”, a plant-based tuna alternative made from tomatoes and utilizing only 5 simple ingredients. His innovations in the plant-based seafood space have been pivotal in shaping the industry, bringing delicious and simple alternatives to traditional, beloved ocean-based foods.

Currently, through his company BlueDot Foods and through James Corwell Consulting, he continues to be a driving force in developing sustainable and affordable plant-based products. His expertise extends beyond the kitchen into areas such as the history of culinary arts and food culture, and he is a strong advocate for conscious capitalism.

James Corwell’s vision for the future is clear: he sees plant-based products as essential for enabling our earth and its inhabitants to live sustainably and thrive. His journey from a traditional chef to a champion of the plant-based movement encapsulates a remarkable evolution, driven by an unwavering commitment to our planet’s health and a deep-rooted love for culinary artistry. As he looks ahead, Chef Corwell stands as a beacon of innovation and sustainability in the culinary world, inspiring others to join in the creation of a thriving, plant-based future.

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