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Veganuary 2023 Results, Impossible Foods’ Leaner Meat and Eat Just Staff Lay-offs

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Welcome to our fortnightly business round-up. We have scoured the newspapers, magazines, and digital platforms for the most important plant-based news stories. If you have news for us, why not get in touch? Email us at [email protected] with your stories! 


Veganuary Results  

Veganuary has published its review of its 2023 campaign. A record-breaking 700,000 people officially signed up, with participants in almost every country in the world. A YouGov survey found that participation was much higher than official sign-ups, with 4% of respondents in the UK, 9% in Germany and 5% in the US taking part. Over 1,610 new vegan products and menu options were launched globally during the campaign.  

You can read the full report here. 

Queen Mary University of London Votes for Plant-Based Food  

Following the Cambridge Students’ Union’s decision to go plant-based, Queen Mary University of London has voted to do the same. The Plant-Based university’s campaign calls on universities and student unions across the UK to adopt plant-based catering.  

Market Research 

Consumers Open to Precision Fermentation  

A new study has found that 77% of those familiar with precision fermentation are likely to buy products made with its ingredients. The survey of 2,500 US adults, by Hartman for Cargill and Perfect Day, found that most consumers had a positive opinion of the benefits of science and technology on our food system. More than half said they would be willing to drastically change their lifestyle to be more environmentally friendly. 

Chinese Attitudes to Plant-Based Food 

Chinese consumers reveal positive attitudes to plant-based meat in a report published in the Journal of Integrative Agriculture. The survey of 600 consumers in four cities in China found that 82% had purchased plant-based meat.  

Company News  

Nex Gen foods Acquire Mwah!  

The Singapore plant-based meat company Next Gen has acquired UK plant-based dairy start-up Mwah! The Mwah! cashew ice cream is currently available in two outlets in London. Next Gen Foods said it would look into expanding Mwah! in the UK, US and Germany.  

Tofurkey Acquired by Morinaga  

Leading US vegan brand Tofurkey has been bought by Morianga Nutritional Foods. Morinaga is part of the Tokyo-based dairy company Morinaga Milk Group, and was previously the tofu supplier for Tofurkey.  

Eat Just Laying Off Staff 

California plant-based company Eat Just has announced job losses in its Just Egg division. The company said the cuts do not affect Good Meat, the company’s cultivated meat division.  

Impossible Foods Launches Leaner Meat  

Impossible Foods has launched a leaner version of its mince. Impossible Beef Lite is designed to be leaner than its animal counterpart with 21 grams of fat and no trans fats or cholesterol.  

Ish and Dot deal  

Vegconomist reports that The ISH Company, a US plant-based seafood supplier has reached a deal with Dot Foods, the largest food distributor in North America. ISH says the deal will enable it to expand across the US.  

Konscious Foods Launch  

New Vancouver-based Konscious Foods™ has launched a range of plant-based sushi rolls, onigiri, and poké bowls at the Expo West in California. The brand, created by Gardein founder Yves Potvin, aims to make plant-based seafood price-equivalent to its fish-based counterpart.  

SunOpta New Factory  

US plant-based dairy company SunOpta has opened a new $125 million manufacturing factory in Midlothian, Texas. The 285,000-square-foot facility will make plant-based milk in different-sized packages for food service, retail and e-commerce.   

Cabbage Protein  

UK company Naylor Nutrition is upscaling its operation that turns cabbage trimmings into protein. The company has got finance worth $37 million from Invest International to build a factory with Dutch company Colubris.  


Hershey’s Launch Vegan Reece’s Cups 

The Hershey Co has announced the arrival of Reece’s Plant Based Peanut Butter Cups. The oat chocolate confectionery will be the company’s first to be sold throughout the US. A second offering: Hershey’s Plant Based Extra Creamy with Almond and Sea Salt will follow in April.  

PlantX Deal With Affirm  

Plant-based shopping app PlantX has announced a partnership with the payment network Affirm. Affirm offers different payment options such as fortnightly or monthly instalments.  


Plant City X Opens at Bryant  

Plant City X has opened a new outlet at Bryant University in Rhode Island, USA. It is the third location for the plant-based fast-food eatery.  

MyGovindas Expansion Plans  

Dubai-based Indian vegetarian chain MyGovindas is expanding throughout the UAE and beyond. Director Sanjit Advani told Arabian Business that the company want to cater to the growing number of customers seeking more sustainable and plant-based meals. MyGovindas is also looking at launching US and European franchises.  

Second Plantude in Seoul 

A second Plantude restaurant is opening in Seoul, South Korea. The eatery, owned by plant-based food company Pulmone, will be in Seoul’s central Yongsan district.  

Mr Meat Goes Meat-Free  

In Eindhoven, NL, the Mr Meat BBQ restaurant has taken meat off the menu. The eatery has rebranded as Mr No Meat and will serve only vegetarian and vegan dishes

Alice Grahame
Alice Grahame is a freelance writer based in London. She’s worked for the BBC, Guardian and various NGOs. She enjoys walking, allotment gardening and trying new plant-based dishes.