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The Green House Collective Launches Bold UK Initiative to Spotlight Plant-Based Brands

Written by Benjamin Davis on . Posted in Branding, Manufacturing.

In a new partnership set to reshape how plant-based and eco-conscious brands reach the UK market, Vegpreneur has teamed up with The Green House Collective to launch an initiative that will bring purpose-driven companies to the forefront of over 150 high-traffic consumer events across the UK in 2025.

With an annual audience of over 4 million consumers and a combined £1 billion+ in on-site spending, this initiative offers an unprecedented opportunity for emerging and established brands to connect directly with conscious shoppers, share their stories, and move product — all with full-service support behind the scenes.

What Is the Green House Collective?

The Green House Collective is the brainchild of Garry Robey, the new owner of SBP Events Ltd, a company with over 35 years of legacy in the UK consumer events industry. Fueled by the Robey family’s mission to spotlight brands that are “good for you and good for the planet,” this new platform is poised to become the largest curated exhibition space for eco-conscious brands in the UK.

The Green House Collective’s goal? To educate, engage, and inspire millions of consumers by giving visibility to plant-based, sustainable, and ethical companies through powerful in-person experiences.

Powered by Vegpreneur: Scaling Global Reach for Mission-Driven Brands

Vegpreneur, known globally for championing plant-based founders and sustainable innovation, brings its sharp eye for ethical entrepreneurship to the partnership. The collaboration makes it easy for brands — especially those launching into the UK or scaling across Europe — to hit the ground running at major events.

“This isn’t just another trade show. It’s about making real connections with buyers who care — and showing up in a way that reflects your mission,” the Vegpreneur team shared. “Through this partnership, we’re helping brands scale impact and visibility while staying focused on what matters most: product quality, community, and purpose.”

Turnkey Support for Founders

One of the standout features of the Green House Collective initiative is its done-for-you approach. From logistics to placement, brands get access to:

  • Custom stand design and signage

  • Power, insurance, risk assessments, and H&S

  • Strategic booth placement in premium zones

  • Passes, parking, and exclusive discounts

  • On-site support from real humans — no AI dashboards, just face-to-face feedback and results

Need a custom build or food truck activation? No problem. The Green House Collective also offers bespoke design and construction services to help brands create memorable, on-brand experiences that attract foot traffic and media attention.

Why It Matters: Plant-Based Needs a Bigger Stage

Consumer demand for plant-based and planet-friendly products continues to surge, but brands often face barriers to scale — especially when entering new markets. The Green House Collective solves this by opening the door to face-to-face connections at the UK’s busiest lifestyle events, spanning wellness, food, home, sustainability, and more.

With 60% of attendees falling into the ABC1 profile (affluent, values-driven consumers) and 65% ready to buy on-site, the value for founders is crystal clear: this is where awareness converts to sales — and where meaningful brand loyalty begins.

Now Booking

For brands ready to make 2025 a breakout year, applications for event participation are now open. With limited space available and demand already heating up, now is the time to secure your place in the UK’s largest collective of plant-powered pioneers.

To learn more or book your spot in the Green House Collective, visit here or book a call directly with the team.

Plant Based World Expo Europe Announces New Dates and Venue for 2025 

Written by Benjamin Davis on . Posted in Event Spotlights, Plant Based World Europe, Uncategorized.

Plant Based World Expo Europe, the continent’s only 100% plant-based trade show, has announced new dates for its 2025 edition, which will take place 26–27 November at ExCeL London. The move marks an exciting new chapter for the show, introducing expanded opportunities for industry growth, new partnerships, and increased buyer attendance.

 

A Strategic Co-Location with the European Pizza Show 

In a bold step to bring the plant-based movement deeper into high-volume food sectors, Plant Based World Expo Europe 2025 will be co-located with the European Pizza Show. This strategic alignment reflects the growing demand among pizza chains, foodservice providers, and quick-service restaurants for plant-based meats, cheeses, sauces, and toppings that cater to shifting consumer preferences.

With pizza operators increasingly looking to diversify menus with dairy-free mozzarella, plant-based pepperoni, and other vegan-friendly offerings, the co-located event will create a powerful one-stop-shop for discovering both mainstream and emerging innovations in the plant-based space.

The combined event is expected to attract a combined audience of 14,000+ attendees, featuring a more diverse group of food buyers than in previous iterations. This combination will offer plant-based brands unprecedented access to new business opportunities across Europe’s foodservice and retail industries.

 

A New Era Under Emerald Expositions 

The 2025 edition will also be the first under the new ownership of Emerald Expositions, one of the largest producers of B2B trade shows and conferences in the world. With this transition comes an expanded global footprint, new investments in marketing and infrastructure, and a dedicated commitment to scaling the plant-based industry for the long term.

Backed by Emerald’s extensive portfolio, Plant Based World Expo Europe is now uniquely positioned to connect brands with a broader network of qualified buyers, distributors, and decision-makers from across the continent and beyond.

 

An Unmissable Event for Retail and Foodservice Buyers 

From innovative alt meats and dairy-free cheeses to clean-label condiments and globally inspired meals, Plant Based World Expo Europe 2025 promises to be the most impactful edition yet. The new November timing and upgraded venue at ExCeL London will provide an ideal platform for launching new products ahead of the new year and finalizing Q1 purchasing decisions.

Retail and foodservice buyers can expect:

  • A dynamic exhibition floor featuring leading and emerging plant-based brands
  • Live cooking demos, buyer lounges, and curated meetings
  • World-class educational programming with industry thought leaders
  • Unparalleled networking across the global plant-based ecosystem

 

Mark Your Calendars 

Plant Based World Expo Europe 2025 takes place 26–27 November at ExCeL London. Whether you’re sourcing products, launching innovations, or looking to stay ahead of food trends, this is the premier destination to discover the future of plant-based eating. 

For more information or to inquire about exhibiting, visit www.plantbasedworldeurope.com. 

A Michelin Star for a Vegan Restaurant: What It Means for the Future of Plant-Based Dining 

Written by Benjamin Davis on . Posted in Foodservice, Global Marketplace, Restaurants.

The plant-based food movement has reached a historic milestone: for the first time, a fully vegan restaurant has been awarded a Michelin Star in Great Britain & Ireland. Plates London, led by Chef Kirk Haworth, has earned this prestigious recognition—not for being vegan, but for delivering world-class cuisine that stands alongside the finest dining experiences in the world.

This moment is bigger than just one restaurant. It signals a seismic shift in the perception of plant-based food, proving that vegan cuisine is not just a dietary preference but a serious contender in the highest echelons of the culinary world.

 

A New Era for Plant-Based Fine Dining 

For years, plant-based cuisine has been viewed through a narrow lens—often associated with health-conscious choices, sustainability concerns, or casual dining concepts. Plates London challenges this stereotype, presenting a high-end, multi-course tasting experience that treats vegetables, nuts, grains, and legumes with the same artistry and technique traditionally reserved for meat and seafood.

Michelin’s recognition of Plates isn’t about making a statement on veganism—it’s about recognizing outstanding culinary craftsmanship. As the Michelin Guide Inspectors put it:

“Plates is not just ‘the vegan Star’—it is a Star full stop. An inventive, adventurous, and superbly executed dining experience from Chef-Owner Kirk Haworth and his team, it is fully deserving of its new Star status.”

This distinction elevates plant-based cuisine beyond its niche and places it firmly in the conversation of gastronomic excellence.

 

What This Means for the Food Industry 

The Michelin Star for Plates London isn’t just a win for one restaurant—it’s a wake-up call for the entire foodservice industry. Here’s why this moment matters:

  • Plant-based dining is now a mainstream culinary force. The success of Plates shows that fine dining customers—whether vegan or not—are eager for plant-based innovation. Restaurants and chefs who ignore this shift risk falling behind.
  • The demand for elevated plant-based cuisine is growing. Plates has been fully booked since opening, proving that diners crave plant-based experiences that go beyond the usual salads and grain bowls. This presents an opportunity for restaurants of all types to rethink their plant-based offerings.
  • Culinary technique matters. What sets Plates apart is its ability to apply classical fine-dining techniques—like fermentation, aging, and intricate sauce work—to plant-based ingredients. This level of refinement will become the new expectation for plant-based menus worldwide.
  • Vegan cuisine is evolving beyond its stereotypes. Gone are the days when plant-based food was considered restrictive or “missing something.” Plates proves that vegan dishes can be indulgent, luxurious, and deeply satisfying—a message that will continue to shape consumer expectations.

 

A Challenge to the Restaurant Industry 

The recognition of Plates London is just the beginning. It sets a new standard for what’s possible in plant-based foodservice, challenging chefs, restaurateurs, and food industry leaders to push the boundaries of creativity and flavor.

For restaurants and foodservice operators, the takeaway is clear: plant-based cuisine is no longer an afterthought—it’s an opportunity. Whether in fine dining, casual restaurants, or even quick-service chains, those who embrace the evolution of plant-based food will lead the next wave of culinary innovation.

As more restaurants follow in Plates’ footsteps, the question is no longer whether plant-based dining can compete with traditional fine dining—it’s how quickly the industry will rise to meet the challenge.

Cock & Bull Brings Bold British Bites to the World Stage

Written by Benjamin Davis on . Posted in Global Marketplace, Manufacturing, Products.

From the heart of the UK food scene to a buzzworthy debut on the North American stage, Cock & Bull is quickly establishing itself as one of the most exciting emerging companies in the global plant-based space. Founded by celebrated British chef and television personality Richard Fox, the company has made a name for itself with its cheeky brand voice and serious culinary credentials. 

Cock & Bull wowed U.S. buyers during its 2024 debut at Plant Based World Expo North America in New York City, where it showcased a new take on classic British comfort foods. At a time when buyers are seeking authentic, internationally inspired, chef-crafted products that break through the clutter, Cock & Bull delivered with unmistakable flair. 

 

New Products: Bold Flavors, No Compromise 

Among the standout products drawing attention in both the UK and abroad is the Choriz-no Porky Pie—a smoky, spicy twist on the classic pork pie inspired by Spanish chorizo. It’s a bold reinvention of a traditional favorite, with rich spice blends wrapped in pastry so buttery, it’s hard to believe it’s vegan. 

Also making waves is the new Saus-ish Roll, boasting clean ingredients, big flavor, and zero artificial additives. With a texture and taste that rival its meat-based inspiration, this roll is anything but average. As the brand proudly proclaims: “This isn’t just food, it’s a revolution.” 

 

Retail Expansion and Recognition 

Cock & Bull’s playful yet premium products are making an impression on retail shelves—and racking up accolades along the way. At the 2025 Farm Shop & Deli Awards, the brand took home multiple honors: 

  • 🥇 Gold for the Spicy Choriz-no Empanada 
  • 🥇 Gold for the Chiki’ny and Mushroom Empanada 
  • 🥈 Silver for the Spiced Beefy Empanada 

Judges were astounded by the products’ taste and texture—many not realizing they were entirely plant-based. This level of sensory performance is exactly what today’s retail buyers are looking for: products that wow meat-eaters and vegans alike, made with clean, transparent ingredients. 

 

Foodservice Innovation: Nutrition Meets Simplicity 

Cock & Bull isn’t stopping at retail. The company is also turning heads in the foodservice sector thanks to its collaboration with the University of Nottingham on a groundbreaking new ingredient. 

This new innovation, designed to elevate the nutritional profile of Cock & Bull’s offerings, is a single compound ingredient that “out-wheys” animal protein—without the animals. It’s rich in amino acids, fiber, zinc, iron, and calcium, all while steering clear of ultra-processed methods, GMOs, and common allergens. 

For foodservice operators, this presents an opportunity to menu high-impact, clean-label plant-based dishes that are rich in both flavor and functionality—delivering on the evolving expectations of health-conscious diners. 

 

Leading the Next Wave of Plant-Based Products 

Cock & Bull is part of a growing trend toward culturally rooted, chef-driven plant-based brands that bring storytelling, nostalgia, and world flavors to the forefront. For retailers and foodservice buyers, the brand’s portfolio offers the kind of differentiation and depth that today’s consumers are craving. 

Its reception in the U.S. market signals something even bigger: international brands that bring culinary authenticity and modern nutrition can break through, even in an increasingly crowded plant-based landscape. 

As the plant-based category matures, it’s not just about mimicking meat—it’s about redefining indulgence, tradition, and nourishment. Cock & Bull is actively expanding distribution and partnerships in North America. For retail or foodservice inquiries, reach out via Cock & Bull’s website or connect with the team on LinkedIn. 

The UK’s Plant-Based Boom: What’s Driving Growth in the British Isles? 

Written by Benjamin Davis on . Posted in Global Marketplace, Government, Policy, Trends.

The United Kingdom has witnessed a significant surge in the adoption of plant-based diets, positioning itself as a leader in the global shift towards sustainable and health-conscious eating habits. This growth is propelled by a combination of evolving consumer preferences and supportive government policies. 

Consumer Demand and Market Expansion 

Recent data indicates that approximately 3-5% of the UK adult population identifies as vegan, a notable increase from 1% in 2016. This upward trend reflects a growing awareness of health, environmental, and ethical considerations associated with diet.  

The market for plant-based products has expanded correspondingly. Sales of meat-free products in the UK have grown by 40%, from £582 million in 2014 to an estimated £816 million in 2019, with projections exceeding £1.1 billion by 2024. Similarly, the plant-based milk alternatives market was valued at £260 million in 2019 and is expected to more than double to £565 million by 2025.  

Government Policy and Institutional Support 

Government initiatives have played a crucial role in fostering this dietary shift. The UK’s national innovation agency, Innovate UK, has invested up to £6.5 million in projects supporting the development of the plant-based protein sector, aiming to meet global consumer demands and create export opportunities.  

Additionally, organizations such as the Plant-Based Food Alliance UK have presented key requests to policymakers, emphasizing the promotion of plant-based foods in sustainable and healthy diets. These include developing a national action plan, updating dietary guidelines, and reforming food standards to align with sustainability goals.  

Health and Environmental Considerations 

The UK’s commitment to addressing climate change and public health challenges has further accelerated the plant-based movement. Reports highlight that food systems account for about a third of greenhouse gas emissions. Transitioning to plant-based diets is recognized as a viable strategy to reduce these emissions and promote health.  

Innovate UK is an organization working alongside governments to promote the emergence of plant-based innovation to keep up with this trend investing over £34 million to drive business growth and ensure the long-term resilience of UK food production. Their projects address a range of categories, including Alternative Proteins, Biofortified & Fortified Foods, Cultivated Meat, New/Novel Systems and Plant-Based Foods. This holistic approach ensures the development of both products and structures to evolve the food system in a healthy and sustainable direction. 

The UK’s plant-based boom is driven by a confluence of consumer demand, government support, and a collective shift towards sustainable living. As the market evolves, ongoing collaboration between industry stakeholders and policymakers will be essential to sustain and enhance this growth trajectory.  

Be sure to join us at Plant Based World Expo Europe in 2025 to witness the growth of the marketplace and taste the latest innovations for yourself.