Skip to main content

Tag: better for you

Better-for-You Snacks: RAISE Unveils New Nut Cluster Flavors 

Written by Benjamin Davis on . Posted in Manufacturing, Products.

RAISE Snacks, a UK-Based snack company, has officially expanded its better-for-you lineup with the launch of two new Nut Cluster flavors—and they come with a heartfelt, homemade touch. 

In a LinkedIn post announcing the release, RAISE shared the inspiration behind the flavors and the months of development that went into perfecting them: 

“At RAISE, we’ve always been about elevating snacking. Our goal is to create something natural, nutritious, and undeniably delicious. But creating snacks that balance flavor, function, and homemade love? That’s the real challenge.” 

Now, after tweaking, tasting, and obsessing over every detail, they’re ready to introduce: 

  • Coconut & Almond Nut Clusters – Inspired by co-founder Chester’s mum’s homemade granola, this flavor delivers toasted coconut, crunchy almonds, and a touch of natural sweetness. 
  • Raspberry Nut Clusters – The same irresistible crunch, now with a tangy raspberry twist that brings bright, fruity flavor into the mix. 

“They’re HFSS compliant (yes, we made them ‘better for you’ without sacrificing taste). Still f*cking delicious.” 

The new flavors are now available for purchase online, with wholesale samples open for inquiries. 

 

What This Means for the Retail & Snack Industry 

  1. Better-for-You Snacking Continues to Grow

As HFSS (high in fat, sugar, and salt) regulations in the UK push brands to reformulate, RAISE Snacks has proven it’s possible to create indulgent-tasting snacks that still meet health-conscious standards. 

For retailers and buyers, this is an opportunity to expand snack offerings that meet HFSS guidelines without compromising on taste—a key selling point for modern consumers. 

 

  1. Nostalgia & Natural Ingredients Are Winning Formulas

The homemade granola inspiration behind Coconut & Almond Nut Clusters taps into a powerful consumer trend—snacks that feel familiar and comforting, while using real, high-quality ingredients. 

Products with authentic stories and clean labels are resonating more than ever, and RAISE is leaning into this consumer demand with flavors that balance tradition and innovation. 

 

  1. Wholesale Buyers Should Take Note

RAISE is already selling their current lineup in stores across the United Kingdom. With a vast existing client base, these new flavors an ideal addition to premium snack aisles, coffee shops, and specialty food retailers looking for: 

  • Grab-and-go snack options that meet health and indulgence demands 
  • Products with a clear brand voice that consumers connect with 
  • Trending flavors that push beyond traditional nut cluster varieties 

 

RAISE Snacks continues to innovate in the competitive snack space, offering crave-worthy flavors with verifiable, better-for-you credentials. 

Superfoodio Launches Peanut Butter Better Cups in UK Supermarkets 

Written by Benjamin Davis on . Posted in Products, Retail.

Superfoodio, a UK-based better-for-you snack brand, has unveiled its latest product innovation: Peanut Butter Better Cups, now available in over 130 Co-op stores nationwide. This launch marks the brand’s entry into the growing better-for-you confectionery market, offering a unique twist on the traditional peanut butter cup by focusing on natural ingredients and plant-based nutrition. 

The Peanut Butter Better Cups feature a creamy peanut butter center encased in a peanut butter-based shell, forgoing conventional chocolate coatings. The product is available in three flavors: The Original, PB & Jelly, and No Added Sugar, catering to a variety of consumer preferences. 

A Response to Consumer Demand 

According to Superfoodio’s co-founders, Nirali and Jagir Mankodi, the Better Cups were developed in response to the success of their Peanut Butter Buttons range, which highlighted a growing demand for indulgent yet wholesome snack options. 

“This isn’t just a snack; it’s a love letter to peanut butter aficionados everywhere,” said Nirali Mankodi.  

Jagir Mankodi added, “Our ethos of ‘Getting Back to the Basics of Food’ ensures every product is made with 100% natural ingredients, free from palm oil, refined sugars, stabilizers, and artificial additives. With this approach, we’re confident the Better Cups will resonate with today’s health-conscious consumers.” 

Retail and Online Availability 

Currently, The Original Peanut Butter Better Cups are stocked in Co-op stores across the UK. The full range is also available for purchase online through Amazon and the Superfoodio website, with additional retail listings expected in the coming months. 

Category Innovation 

The Better Cups aim to disrupt the confectionery aisle by combining indulgence with health-focused benefits. By emphasizing vegan, gluten-free, and sustainable attributes, Superfoodio is positioning the product as a standout option in the competitive snack sector. 

Superfoodio’s focus on plant-powered snacks aligns with broader trends in the UK food market, where demand for vegan and better-for-you products continues to rise. This launch underscores the brand’s commitment to innovation while staying true to its mission of delivering snacks that are both delicious and sustainable. 

About Superfoodio 

Founded by Nirali and Jagir Mankodi, Superfoodio is a family-owned business with a passion for creating snacks that prioritize both flavor and health. The brand’s mission extends beyond the plate, aiming to make a positive impact on people and the planet. 

For more information on Peanut Butter Better Cups and Superfoodio’s product range, contact: 

Follow Superfoodio on social media: @superfoodio 

As the Better Cups roll out, Superfoodio is well-positioned to capture the attention of buyers and consumers seeking innovative, natural snack options. With a focus on quality and sustainability, the brand continues to carve out its niche in the evolving world of plant-based snacking.