I recently led the development and launch of a disruptive brand in the health and wellness food and beverage space for the first time in my career. It was a very rewarding experience. As I think about what made this launch so successful, I want to share the 5 most important lessons I learned which I will apply to wherever my next opportunity lies and will also use to help others in the process of preparing for a new brand launch. Some of these lessons are obvious, but not to be overlooked!
While the product referenced is not plant-based, the lessons learned still apply! Check out Egglife here.
Chris Mahoney is a brand marketing executive with 20 years experience accelerating brands in the food, beverage and pet industries. She has led brands at companies including MolsonCoors, Beam Suntory, Mike’s Hard Lemonade and Merrick Pet Care. Most recently, Chris led the very successful launch of the egglife™ brand at EggLife Foods.
Chris is actively seeking new, disruptive projects and is excited to connect more deeply with the plant-based movement and market.
Connect with Chris Mahoney on LinkedIN
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