Skip to main content

Tag: research

TASTY: The Biggest Growth Opportunity for Plant-Based Food 

Written by Benjamin Davis on . Posted in Industry updates, Manufacturing, Products, Research.

NECTAR’s First-Ever TASTY Awards Prove That Taste Wins Customers—And There’s Still Work to Be Done 

For years, the plant-based food industry has struggled with a key challenge: how do we make products that truly satisfy mainstream consumers? While health, sustainability, and ethics drive purchasing decisions for some, taste remains the number one factor for the majority of consumers—especially those who regularly eat meat. 

That’s where NECTAR’s TASTY Awards and Taste of the Industry report come in. For the first time, an independent, large-scale sensory study has determined which plant-based products actually impress meat eaters. The results provide a roadmap for retailers and foodservice operators looking to stock only the most competitive plant-based options. 

 

The Cream of the Crop: Plant-Based Foods That Win Over Meat Eaters 

The TASTY Awards recognize products that meet or exceed the taste expectations of omnivorous consumers. Out of 122 plant-based products tested across 14 categories, only 20 products earned this distinction—meaning they were rated as good as or better than their animal-based counterparts by at least 50% of participants. 

 

2025 TASTY Award Winners: 

  • Chicken: Impossible® Unbreaded Chicken Fillet, Vivera Plant-Based Chicken Breast, SWAP Food’s SWAP Chicken, Meati Classic Cutlet, The Vegetarian Butcher’s Impeckable Chicken Breast 
  • Deli & Cold Cuts: Tofurky Next-Gen Deli Slices (Roasted Turk’y), Prime Roots Cracked Pepper Turkey 
  • Nuggets & Prepared Foods: Impossible® Chicken Nuggets, MorningStar Farms® Chik’n Nuggets, Impossible® Meatballs, Impossible® Hot Dog 
  • Burgers & Sausages: Impossible® Burger, MorningStar Farms® Steakhouse Style Burgers, Heura Burger, Beyond Meat Beyond Burger, Redefine Meat Redefine Premium Burgers 
  • Breakfast Meats: Impossible® Sausage Patties, Gardein Ultimate Plant-Based Breakfast Saus’ge – Original 
  • Other Standouts: The Green Mountain Plant-Based Ham, The Vegetarian Butcher’s Hentastic Southern Fried Chicken 

These top-tier products aren’t just the best in their respective categories; they are leading the entire plant-based movement forward. For retail buyers and foodservice operators, they represent the most promising products to drive repeat purchases and attract new customers. 

 

A Critical Wake-Up Call: The Gaps in the Market 

While the TASTY Awards highlight the best of the best, they also reveal an important reality: many plant-based meat categories still have no products good enough to win over mainstream consumers. 

NECTAR’s research found that only 30% of consumers rated the average plant-based product as “like” or “like very much”—compared to 68% for animal-based products. The biggest issue? Texture. Consumers noted that even top-performing plant-based meats could improve in their bite, chew, and overall mouthfeel to close the gap with traditional meat. 

This presents a massive opportunity for product developers, brands, and investors: 

  • Brands: Use this research as an R&D roadmap. The demand is there—if you can meet taste expectations, consumers will buy. 
  • Buyers: Identify white space opportunities. NECTAR’s findings show where products are still falling short—these gaps are where the next wave of innovation will emerge. 
  • Foodservice Operators: Be selective. Stock the winners, but also watch for the next generation of improved products that will better meet consumer expectations. 

 

Taste: The North Star for the Plant-Based Industry 

The plant-based industry is still in its early stages compared to traditional meat. NECTAR’s Taste of the Industry report and TASTY Awards confirm that progress is being made, but there’s still room for growth. 

The good news? Consumers are willing to pay a premium for better-tasting plant-based products. Retailers and foodservice providers who align their selections with these findings will position themselves at the forefront of the industry’s next phase of expansion. 

This is just the beginning of our TASTY: The Biggest Growth Opportunity for Plant-Based Food series. Stay tuned as we break down NECTAR’s findings, explore the most promising brands, and track the innovations that will define the future of plant-based meats. 

 

Revolutionizing Cheese: Plant-Based Varieties Reach New Heights in 2025 

Written by Benjamin Davis on . Posted in Ingredients, Manufacturing, Products, Research, Trends.

Plant-based cheese has been one of the most challenging categories to perfect. While dairy alternatives like oat milk and almond yogurt have gained mainstream acceptance, plant-based cheese has lagged behind—often struggling with texture, meltability, and that signature “cheesy” flavor. However, scientific advancements are now changing the game, and 2025 is shaping up to be the year that plant-based cheese finally delivers an experience that wows both vegans and traditional cheese lovers alike. 

A recent SciTechDaily article highlights the latest breakthroughs in plant-based cheese formulation, where food scientists have successfully recreated the creamy texture and complex flavors of dairy cheese. By fine-tuning the structure of plant proteins and fats, researchers have developed products that no longer feel like a compromise—but rather a true alternative to traditional cheese. 

 

Scientific Breakthroughs in Plant-Based Cheese 

The science behind plant-based cheese is rapidly evolving, with researchers discovering how to replicate the melt, stretch, and firmness of dairy cheese using plant proteins and fats. 

  • Dr. Alejandro Marangoni, a researcher leading these advancements, explains that while the behavior of dairy and meat proteins is well understood, plant proteins present unique challenges due to their variability. 
  • A previous study found that a blend of 25% coconut oil, 75% sunflower oil, and pea protein created the most desirable cheese texture. 
  • In recent research, Marangoni’s team tested isolates from lentil, faba bean, and pea proteins to observe how they interact with fat and starch matrices in plant-based cheese. 
  • The findings revealed that pea protein combined with 25% coconut oil produced the firmest texture, surpassing even formulations made with 100% coconut oil. 
  • This formulation not only improves melt and stretch but also lowers saturated fat content by incorporating sunflower oil, creating a healthier, more sustainable alternative to both dairy and previous plant-based cheeses. 

These findings align with other recent studies on plant-based dairy alternatives. Research published in the Journal of Food Science & Technology has also identified pea and faba bean proteins as promising ingredients due to their ability to form stable, elastic textures when combined with optimized fat blends. 

 

Plant-Based Cheese: A Category on the Rise 

As consumer demand for dairy alternatives continues to grow, the plant-based cheese industry is undergoing a rapid transformation. The latest innovations address key pain points—improving meltability, achieving rich umami flavors, and creating the perfect texture for spreading, slicing, and grating. 

This shift is great news for both retailers and foodservice operators, as the new wave of plant-based cheeses is designed to appeal not just to vegans but also to flexitarians and cheese lovers looking to reduce dairy consumption without sacrificing taste. 

And it’s not just research labs leading this transformation—brands are stepping up to deliver next-level plant-based cheese products that rival traditional dairy. 

 

Brands Leading the Plant-Based Cheese Revolution 

Here are some of the most exciting brands redefining plant-based cheese in 2025: 

  • Daré Cheese: Perfect for charcuterie boards or gourmet sandwiches, Daré is setting a new standard for artisan-style plant-based cheeses. With a focus on premium ingredients and a rich, indulgent taste, Daré’s cheeses are ideal for those looking for a dairy-free option that still feels luxurious. `
  • Stockeld Dreamery: For those seeking meltable plant-based cheese, Stockeld Dreamery has cracked the code. Their cheddar and cream cheese varieties are designed to deliver the gooey, creamy experience that many plant-based cheeses have long-struggled to achieve. 
  • Violife: One of the most versatile brands in the industry, Violife offers plant-based cheeses for every occasion—from shredded mozzarella for pizza to sliced cheddar for sandwiches and a smooth cream cheese spread. Known for its allergen-free formulations, Violife is a go-to choice for many dairy-free consumers. 
  • Miyoko’s Creamery: A pioneer in plant-based dairy, Miyoko’s has created some of the most authentic-tasting cream cheese, slices, shreds, and even pourable mozzarella—a game-changer for making easy, melty, vegan pizza at home. Their artisanal approach ensures deep flavors and excellent texture. 
  • Treeline: If you’re looking for a rich, spreadable cheese perfect for crackers, Treeline is a must-try. Their creamy, cashew-based cheeses bring a depth of flavor that rivals high-end dairy cheese spreads. 
  • Kite Hill: Famous for its whipped, ultra-creamy plant-based cream cheese, Kite Hill’s products provide a smooth, spreadable texture that feels just like traditional dairy versions—perfect for bagels, dips, and baking. 

 

What This Means for the Future of Plant-Based Cheese 

With these new advancements, plant-based cheese is no longer an afterthought—it’s a serious competitor to traditional dairy. As scientific research and product innovation continue to push the category forward, we can expect to see more plant-based cheese options that: 

  • Melt and stretch like dairy cheese 
  • Deliver deep, authentic cheese flavors 
  • Offer a variety of formats—from artisanal to mainstream 

For retail buyers, stocking a diverse range of high-quality plant-based cheeses is a key strategy for winning over flexitarian and dairy-free customers. Meanwhile, restaurants and foodservice operators now have access to better-tasting, melt-friendly cheeses that can be seamlessly integrated into pizzas, sandwiches, burger and gourmet dishes of all sorts. 

At Plant Based World Expo 2025, the evolution of plant-based cheese will be on full display. From health-conscious consumers to indulgent cheese lovers, there’s never been a better time to explore the new frontier of dairy-free innovation.