Olipop is Riding the Better-For-You Beverage Wave
The better-for-you beverage movement just got a little sweeter—Olipop’s fan-favorite Peaches & Cream is back, this time as a permanent part of the lineup.
After its viral success as a limited-edition release, the prebiotic soda brand officially announced the return of Peaches & Cream, highlighting its real peach juice, aromatic vanilla, and velvety finish. In a recent LinkedIn post, Olipop shared:
“Peaches & Cream just landed at #3 on Katherine Gillespie’s weekly roundup of the hottest new product drops from New York Magazine’s The Strategist—and for good reason: this sweet, creamy, and iconically peachy flavor is back for good.”
Olipop’s ability to turn classic soda nostalgia into a functional, gut-friendly drink is a testament to the growing demand for beverages that deliver both taste and wellness benefits.
Why This Matters for Retail & Foodservice Buyers
- Better-for-You is Driving Category Growth
Consumers are moving away from traditional sodas loaded with sugar and artificial ingredients, opting instead for functional drinks that offer real benefits.
- The US functional beverage market is projected to reach $79 billion by 2030, driven by demand for gut health, immunity, and natural ingredients.
- Retailers are expanding their selections of prebiotic sodas, kombuchas, and plant-based functional drinks to keep up with shifting consumer preferences.
- Peaches & Cream’s return reflects the power of limited-edition testing, proving that when consumers love a flavor, brands are listening.
For retailers, keeping up with this trend means stocking beverages that taste indulgent but deliver added value—and Olipop is leading the way.
- Nostalgia Sells
Olipop has built its success by reimagining classic soda flavors with a health-conscious twist—from Vintage Cola to Cherry Vanilla, and now, Peaches & Cream.
- Familiarity drives trial: Consumers are more willing to experiment with new beverages when they recognize nostalgic flavors.
- Health + indulgence = repeat purchases: Olipop balances low sugar, prebiotics, and botanical ingredients with the rich, creamy taste of a traditional soda.
- Crossover appeal for foodservice: Restaurants and cafés looking to upgrade their non-alcoholic beverage selections can capitalize on this trend of soda nostalgia with added functionality.
- Shift in Consumer Loyalty
Once a niche category, functional sodas are now showing up in mainstream grocery stores, convenience stores, and restaurants. Olipop’s rapid growth demonstrates that consumers are actively seeking better-for-you alternatives—and they’re willing to pay for them.
For retailers and foodservice buyers looking to expand their better-for-you beverage offerings, here are other key brands driving innovation in functional soda and prebiotic drinks:
- Poppi – Another leading prebiotic soda brand, offering flavors like Strawberry Lemon and Classic Cola with apple cider vinegar for gut health.
- Culture Pop – A kombucha alternative that blends live probiotics with fruit juices and botanicals, appealing to health-conscious soda lovers.
- Health-Ade Sunsip – From the makers of Health-Ade Kombucha, this line of prebiotic sodas combines gut-friendly benefits with flavors like Pomegranate Berry and Lemon Lime.
- Sunwink – A botanical tonic brand focusing on adaptogens and superfoods, offering wellness-focused drinks like Turmeric Recover and Hibiscus Mint Unwind.
With consumer demand for functional, flavorful, and gut-friendly drinks on the rise, stocking a diverse range of options can help boost category sales and attract new customers across both retail and foodservice.