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Plant Based World Council Introductions: Julie Emmett

Julie Emmett’s professional journey in the food industry is a story of transformation, driven by personal conviction and a passion for health and sustainability. As the Vice President of Marketplace Development for the Plant Based Foods Association (PBFA), Emmett is at the forefront of fostering growth and innovation in the plant-based food sector.

Emmett’s career spans significant roles across the retail food industry, including positions at Kraft, Albertsons, and MARS Advertising. Her deep expertise in marketing strategies, product launches, and sales leadership has been pivotal in her success. However, it was a personal revelation that steered her towards the plant-based movement. “I’ve been in the food industry my whole career, but my awakening did not come until my daughter was four years old,” Emmett recounts. Working for brands whose products she did not feel comfortable serving her child, she faced a moral dilemma. “I could not stomach it anymore,” she admits. This led her to a bold decision to turn down lucrative offers, return to school, and become a dietitian.

This shift in her career path opened new avenues. Emmett’s role at Albertson’s in product development was a stepping stone to her current position at PBFA. Here, she oversees strategic merchandising initiatives, education, data analysis, research, and marketing to support plant-based food sales. Her efforts have been instrumental in collaborating with major retailers like Kroger, Walmart, and Ahold to launch groundbreaking plant-based initiatives, significantly contributing to the industry’s growth.

A thought leader and influencer, Emmett frequently speaks on panels, webinars, and podcasts, educating audiences about the business opportunities and positive impacts of plant-based foods on health, sustainability, and animal welfare. Her work in launching PBFA’s Retail Advisory Council and her involvement in the Advisory Council for Plant Based World and Indoor Ag-Con exemplify her commitment to advancing the plant-based movement.

“It’s been an incredible journey of discovering the deeper values associated with the plant-based foods movement and finding a role where I feel blessed to work in alignment with something that really matters,” Emmett reflects. Her transition from a traditional food industry role to a champion of plant-based foods underscores a profound alignment of personal values with professional endeavors. Julie Emmett’s story is not just about career advancement; it’s about a quest for purpose, driving meaningful change in the food industry, and paving the way for a healthier, more sustainable future.