Next up in our series of Plant Based World Council introductions is a central figure in the world of plant-based proteins. Welcome Danny O’Malley, the founder and president of Before the Butcher. His journey in the plant-based industry is a story of passion, innovation, and unwavering commitment to sustainability and health.

Danny O’Malley’s venture into the plant-based realm was driven by a personal transformation. Reflecting on his path, he shares, “It really is my lifestyle that drove me into the plant-based industry.” His pivotal moment came a decade ago with an opportunity at Beyond Meat, a leader in plant-based meat alternatives. “Taking that opportunity allowed me to feel like my work had a real impact on the sustainability of the planet, among other things like health and animal cruelty,” he recalls.

After his time at Beyond Meat, Danny’s entrepreneurial spirit led him to establish Before the Butcher. He explains, “Shortly into my work at Beyond Meat, I was challenged to go Vegan, I did it, and have not looked back since. I later started Before the Butcher in an effort to improve and diversify the selection of plant-based meats on the market.” His motivation extends beyond business success; it’s about being part of a larger movement. “I love working in this space from many angles, particularly getting to drive change alongside so many others who are passionate as well.”

Before the Butcher, under Danny’s leadership, has been at the forefront of plant-based protein evolution. The company is renowned for its wide range of plant-based meats that extend beyond the typical beef-style burger, catering to a growing consumer base concerned about the environmental, ethical, and health implications of meat consumption. With over 25 years of experience in the food industry, Danny has been instrumental in propelling the plant-based movement. He embodies his core values of sustainable, grassroots growth by maintaining a company mindset that prioritizes people, partnerships and outside-of-the-box thinking.

As a speaker at Plant Based World Expo this past fall, O’Malley shared his expertise on business practices that allow his company to be successful. In a market that is feeling the repercussions of unrealistic and lofty valuations, his message of viability and profitability as a primary focus is more important now than ever (Stay tuned, as we intend to tap further into his wisdom in this area for future Pulse content).

Danny O’Malley’s story is not just about building a successful plant-based protein company; it’s a narrative of personal and professional evolution, driven by a commitment to health, sustainability, and delicious food. His journey is a beacon for those looking to make a tangible impact in the world, proving that business success and ethical values can go hand in hand in the quest for a sustainable future.