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Maximizing Veganuary: How Grocery Stores and Retailers Can Cater to Increased Plant-Based Demand in January


Veganuary is entering its tenth year of encouraging eaters around the globe to embrace a plant-based diet for the month of January. This offers businesses across the food industry an opportunity to align with the movement and assist customers in finding options that make their journey easy and delicious. Each year, millions of people take the pledge to shift their diet… so, retailers, this is your time to shine! Here are some effective ways to embrace Veganuary and cater to the increasing demand for plant-based options in your store.

1. Deals and Discounts on Plant-Based Items

Cost is often a prohibitor for customers wanting to try plant-based options for the first time. Lean into Veganuary by encouraging customers to explore plant-based products with special deals and discounts throughout your store. From dairy alternatives to meat substitutes, a little incentive goes a long way. Identify which products are new to the shelf with special signage – this could be a great opportunity to increase sales momentum on plant-based items that have just recently hit the shelves.

2. Produce Section: Inspiration for Whole Food Plant-Based Meals

Transform your produce section into a source of inspiration. Feature eye-catching displays of fresh fruits, vegetables, and herbs, accompanied by simple and delicious whole food plant-based recipes. Include recipe cards or QR codes linking to online resources for added convenience.

3. Prepared Food Section: Spotlight on Vegan Options

Elevate your prepared food section by highlighting and introducing more vegan options. From hearty salads to flavorful plant-based entrees, give your customers a taste of the diverse and delicious world of vegan cuisine.

4. Education Station: Deepen Understanding of Plant-Based Living

Set up an “Education Station” within your store. Provide pamphlets, brochures, or QR codes leading to online resources explaining the environmental and health benefits of a plant-based lifestyle. Let your customers know why you have chosen to participate in Veganuary. Empower your customers with knowledge and encourage a level of trust where your customers can learn and grow as they shop for their food.

5. Feedback Forms and Surveys: Know Your Customer’s Preferences

Engage with your customers by offering feedback forms or surveys. Find out their favorite vegan products, meals, and what they’re yearning for more of. Find out if their Veganuary journey has been easy or difficult, and what they need the most help with. Use this valuable information to tailor your offerings and enhance the overall shopping experience.

Veganuary is an opportunity for retailers to not only meet the rising demand for plant-based options but also to guide and inspire their customers on their plant-based journey. By providing attractive deals, showcasing fresh produce, expanding prepared food choices, offering education, and actively seeking customer feedback, your store can become a go-to destination for those embracing a plant-based lifestyle. It’s not just about products; it’s about building a community and fostering a positive and supportive environment.