By Benjamin Davis

Content Chair, Plant Based World

There are few things more exciting in this line of work than the arrival of a well-packed sample box — and Fabalish delivered one that continues to brighten up my meals more than a month after it landed on the kitchen counter.

The package was a treasure trove of plant-based delights: sauces, spreads, and frozen falafel bites with names that spark curiosity and colors that suggest flavor fireworks. And the best part? The reality lived up to the hype. From first taste to still pulling sauces out of the fridge weeks later, Fabalish’s products have proved to be something rare in today’s fast-moving food landscape — products that stick.

Let’s start with the sauces: the Vegan Chili Crisp Ranch was the first to disappear, its fiery tang perfect for sandwiches, burritos, or drizzling over a grain bowl. The Fry Sauce quickly became a household favorite, blending creamy and savory with just the right kick. And the Garlic Sauce, Vegan Tzatziki, and Classic Ranch each brought their own magic, whether paired with nuggets, roasted veggies, or those same late-night fries.

And let’s not forget the falafel. The Kickin’ Carrot and Zesty Zucchini varieties offered a perfect balance of crispiness and moisture straight from the freezer. Whether tossed into a salad or tucked into pita, they were the kind of product that doesn’t just fill a need — they elevate a meal.

What’s the secret to Fabalish’s staying power?

In an industry where flashy launches often fizzle and ingredient labels grow longer than a summer day, Fabalish stands out by keeping it simple — and simply delicious. Their sauces and falafels are crafted with clean, whole food ingredients that customers can recognize and trust. No artificial preservatives, no gimmicks. Just food that makes sense.

More importantly, their products are fun. Fabalish invites consumers to play in the kitchen — to dunk, drizzle, dip, and savor. That kind of versatility is golden in today’s market, where busy households are hungry for options that are both flavorful and easy to use across meals. And when something tastes this good while keeping things allergen-friendly, plant-based, and clean-label? You’ve got a winning formula.

Fabalish is hitting the trifecta: transparency, taste, and convenience. It’s a roadmap for plant-based brands navigating the complex demands of modern consumers.

As the plant-based category matures, the brands that will thrive aren’t just the ones creating alternatives — they’re the ones creating craveable, versatile food that people reach for again and again. Fabalish gets that. And based on how quickly the sample box turned into a fridge staple, they’re well on their way to becoming a mainstay in kitchens everywhere.

Let’s just say this: if you haven’t tried Fabalish yet, your fries are missing out.