Since its founding in 2019, Fabalish has earned a loyal following for doing something few brands in the plant-based space have mastered—combining delicious flavor, creamy texture, and clean-label ingredients in a lineup of craveable dips, sauces, and snacks. Now, the chef-led team is kicking off 2025 with new innovations, expanded partnerships, and a clear vision for where plant-based food is heading next. 

A Creative Pipeline Fueled by Chef-Led R&D 

At the heart of Fabalish’s product strategy is a love for culinary experimentation—and the agility to bring it to life quickly.

“We love innovating! We’re a team of chefs, and spending time on R&D is an amazing opportunity for expressing our creativity,” shared Jessica Gebel, Founder & Co-CEO in a recent interview with Plant Based World Pulse. “Since we own our manufacturing, turning on new products and special releases is relatively easy.”

That speed and flexibility has led to over nine co-branded products launched in the last year alone, in collaboration with companies like Hungryroot, Purple Carrot, Mr. Bing, and WunderEggs. And the momentum continues this spring with two new sauces launching in April through Hungryroot: Jalapeño Crema and Awesome Sauce (a reimagined “special sauce” with even more flair).

Looking ahead, the team is developing new formats including breakfast veggie bites, protein brownie bites, and additional flavors of sauces and condiments, keeping the lineup dynamic and exciting for both retail and foodservice partners.

Standing Out in a Crowded Market 

With a growing number of plant-based brands on shelf, what sets Fabalish apart?

“While many plant-based products exist, few are able to nail the ideal combination of delicious taste and creamy texture, while being clean label, organic, and top 9 allergen-free,” the company says.

This dedication to uncompromising quality has led to multiple awards and nominations, and perhaps more importantly, a stream of glowing customer reviews. Consumers return to Fabalish not just for what’s not in the products, but for how good they actually taste.

Who Should Be Paying Attention?

Fabalish’s omni-channel success means the brand is actively expanding across multiple sectors—but they’re especially eager to connect with:

• E-retailers like Hungryroot, FreshDirect, and Thrive Market

• Foodservice partners and meal prep companies like HelloFresh and Sakara

• Retailers seeking culinary-led innovation in the plant-based, clean-label category

For interested buyers, the team encourages reaching out directly to sales@fabalish.com to explore partnerships and request samples.

Staying True in a Shifting Market 

As plant-based continues to evolve—sometimes chasing indulgence or novelty over substance—Fabalish remains firmly committed to its founding values.

“Our mission to provide real food that is convenient and delicious has not changed, and we are doubling down on clean-label while consistently improving and adding new products customers love.”

While the industry as a whole explores new frontiers, Fabalish believes the future lies in aligning innovation with health, transparency, and whole ingredients. For a new generation of conscious consumers, it’s not just about what’s plant-based—it’s about what’s better.

To learn more, visit fabalish.com or follow the brand on social media for updates on new product drops and retailer news.