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Danone’s Goes Dairy-Free: Yogurt Continues to Trend in Retail



Dairy-free alternatives are taking center stage in plant-based trends, offering consumers the flexibility to choose products that align with their dietary preferences and environmental values. Leading the charge in this burgeoning sector is Danone, a company traditionally known for its dairy products, which has successfully expanded its offerings to include a variety of plant-based dairy alternatives, including yogurt.

Melanie Chow, Vice President of Mission and Sustainability for Danone, emphasizes the importance of providing consumers with the option to switch between dairy and plant-based products based on their individual needs. “If you look at the research and you look at what consumers are asking for, it’s the ability to flex across dairy and plant-based based off of their needs,” she explains. This approach not only caters to the rising trend of “flexitarianism” but also acknowledges the diverse dietary requirements within families and consumer groups.

In a bold move reflecting its commitment to sustainability and innovation, Danone has converted a dairy yogurt factory to produce oat milk, signaling a significant pivot towards plant-based production. The company’s Two Good yogurt, which utilizes rescued fruit, showcases how sustainability can be seamlessly integrated into product development, reducing waste and emissions without compromising on taste or quality.

Two Good joins an already impressive assortment of dairy-free yogurts that can be found across the retail landscape. Companies including Harmless Harvest, CocoYo by GT’s and Cocojune have set the bar high with coconut based yogurt options. Dairy-free favorite, Forager Foods, offers a variety of cashew-based options, demonstrating the versatility and diversity of plant-based ingredients in the yogurt space.

For retailers and foodservice buyers, Danone’s journey underscores the growing consumer demand for plant-based options and the importance of offering a diverse range of products that cater to evolving dietary trends. As the plant-based dairy category continues to expand, embracing these alternatives can significantly enhance product offerings, meeting the needs of environmentally conscious consumers and those with dietary restrictions.

Danone’s approach to balancing business performance with sustainability and impact highlights a forward-thinking strategy that can inspire retailers to consider the broader implications of their product selections. By prioritizing plant-based alternatives and sustainable practices, retailers can lead the shift towards a more inclusive and environmentally friendly food system.