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As U.S. retail sales increased by 6.6% in 2022 over a record year of growth, the plant-based market reached $8 billion in 2022 — outpacing total retail sales.

When it comes to finding plant-based products on the shelves, businesses are consistently working toward retail expansions, which is particularly true for popular brands in the plant-based space. 

However, while distributors, wholesalers and retailers can take solace in the increasing retail sales of recent years, is it enough? And does the location of these products in-store make a difference?

The global plant-based food market is predicted to see a compound annual growth rate (CAGR) of 12.4%, reaching $95.52 billion by 2029.

We’ve previously explored how plant-based options have earned a seat at the food industry table,2 but are they expected to keep their spot? Read on for a closer look at the factors influencing growth in the plant-based space, trends to keep an eye on, and what’s predicted for the future of the industry.

With more competition than ever on shelves, how can you maximise your chances of success when launching into a new retail location? In our latest whitepaper we talk to brands about their recent experiences launching into supermarkets and how you can maximise this opportunity in your business.

In the past few months, several media outlets have posted articles questioning the longevity of the plant-based industry’s recent boom. Attempting to paint a picture of a trend falling out of favour, unstable stock prices for well-known plant-based brands are being used to suggest a decline in demand. Experts, however, disagree. For this whitepaper, we explore the evidence with thought-leaders on the subject, looking beyond the headlines for the true story of how plant-based has earned a seat at the table.