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The Power of Pea Protein: Why It’s Leading the Charge in 2025 

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Pea protein has emerged as a frontrunner in the global protein market. Its versatility, nutritional profile, and sustainable production have positioned it at the forefront of food innovation in 2025. 

Market Growth and Projections 

The global pea protein market has experienced significant growth, with its value reaching approximately USD 2.42 billion in 2024. Projections indicate that this market will continue to expand, reaching USD 7.13 billion by 2033, driven by a compound annual growth rate (CAGR) of 12.78% over the forecast period.  

Factors Driving Popularity 

Nutritional Benefits: Pea protein is rich in essential amino acids, making it a complete protein source suitable for various dietary needs.

Allergen-Friendly: Unlike soy, wheat or dairy proteins, pea protein is hypoallergenic, catering to consumers with specific dietary restrictions.

Sustainability: Pea cultivation has a lower environmental impact compared to animal farming, aligning with the increasing consumer demand for eco-friendly products.

Innovative Applications by Leading Companies 

Several companies have harnessed the potential of pea protein to develop innovative products: 

Puris: A key player in the pea protein industry, Puris is a family-owned business that began as a seed supplier for farmers and now integrates its products vertically across the entire supply chain. Puris supplies high-quality pea protein ingredients for various applications, including plant-based meats and beverages. AcreMade is Puris’s plant-based egg product, made entirely from their proprietary pea protein blend.  

Ripple Foods: Specializing in dairy alternatives, Ripple Foods utilizes pea protein to produce milk, yogurt, and other products that offer high protein content without the allergens associated with traditional dairy.  

Beyond Meat: A pioneer in plant-based meat alternatives, Beyond Meat utilizes pea protein as it’s main protein base to replicate the texture and taste of animal-based meats, appealing to both vegetarians and meat-eaters. 

Abbot’s Butcher: Abbot’s Butcher has one of the cleanest labels for a meat alternative, featuring little more than pea protein and spices. Offering SKUs such as ground beef, chorizo and seasoned chicken strips, this versatile protein is a great option for natural and conventional retailers to stock for allergy-sensitive customers. Abbott’s was the protein of choice for QSR giant Chipotle when they trialed their plant-based chorizo. 

 

With continuous advancements in food technology and a growing consumer base seeking sustainable and health-conscious options, pea protein is set to play a pivotal role in the future of food innovation. 


Benjamin Davis