Impossible Foods’ new chicken products first caught my attention at Natural Products Expo West in March. Their food truck, prominently stationed by the Main Stage, was serving spicy “chicken” sandwiches that drew quite the crowd. Intrigued, I had to try one. The sandwich blew my mind and got me excited to try the products at home. I soon purchased the Impossible Nuggets at Trader Joe’s and Ingles, brought them home, and crisped them up in the air fryer.

The result was a revelation. The crunch, flavor, and texture immediately gave me flashbacks to eating chicken nuggets as a kid. The memories were vivid and specific, taking me back to hot summer days by the pool, enjoying nuggets from the concession stand with my family. It’s incredible how a taste can transport you back in time, and Impossible Foods has mastered this with their new offerings.

This has always been my favorite aspect of plant-based food. As a plant-based eater, I gave up many foods I once enjoyed for a variety of reasons, which required a lot of “letting go” of experiences I had cherished. When companies like Impossible Foods create products of this caliber, they offer a portal back to these beloved flavors and food experiences. The best part? I don’t have to remember the tummy aches and discomforts I often experienced eating fried, processed animal foods. These plant-based alternatives make me feel great, full of energy, and motivated to return to the store for another bag.

Impossible Nuggets are not just a nostalgic treat; they are a testament to how far plant-based foods have come. The dedication to replicating the experience of eating traditional meat products without the associated health and environmental downsides is truly commendable. It’s an exciting time for plant-based food enthusiasts, and Impossible Foods is at the forefront of this revolution.

I’m particularly excited to see what Impossible Foods brings to Plant Based World Expo this year in New York City. They will be exhibiting and participating in multiple conference sessions to educate the audience on the marketplace they have played a major role in growing. Their presence will undoubtedly inspire other companies to innovate and push the boundaries of what plant-based foods can be.

To all the companies out there, innovating with creative ingredients to offer new ways to enjoy our favorite foods, I salute you and your noble mission. Your efforts are not just creating delicious products but are also making it easier for people to adopt plant-based diets, which is a win for our health, our animals, and our planet. Keep up the fantastic work!