In a new partnership set to reshape how plant-based and eco-conscious brands reach the UK market, Vegpreneur has teamed up with The Green House Collective to launch an initiative that will bring purpose-driven companies to the forefront of over 150 high-traffic consumer events across the UK in 2025.

With an annual audience of over 4 million consumers and a combined £1 billion+ in on-site spending, this initiative offers an unprecedented opportunity for emerging and established brands to connect directly with conscious shoppers, share their stories, and move product — all with full-service support behind the scenes.

What Is the Green House Collective?

The Green House Collective is the brainchild of Garry Robey, the new owner of SBP Events Ltd, a company with over 35 years of legacy in the UK consumer events industry. Fueled by the Robey family’s mission to spotlight brands that are “good for you and good for the planet,” this new platform is poised to become the largest curated exhibition space for eco-conscious brands in the UK.

The Green House Collective’s goal? To educate, engage, and inspire millions of consumers by giving visibility to plant-based, sustainable, and ethical companies through powerful in-person experiences.

Powered by Vegpreneur: Scaling Global Reach for Mission-Driven Brands

Vegpreneur, known globally for championing plant-based founders and sustainable innovation, brings its sharp eye for ethical entrepreneurship to the partnership. The collaboration makes it easy for brands — especially those launching into the UK or scaling across Europe — to hit the ground running at major events.

“This isn’t just another trade show. It’s about making real connections with buyers who care — and showing up in a way that reflects your mission,” the Vegpreneur team shared. “Through this partnership, we’re helping brands scale impact and visibility while staying focused on what matters most: product quality, community, and purpose.”

Turnkey Support for Founders

One of the standout features of the Green House Collective initiative is its done-for-you approach. From logistics to placement, brands get access to:

• Custom stand design and signage

• Power, insurance, risk assessments, and H&S

• Strategic booth placement in premium zones

• Passes, parking, and exclusive discounts

• On-site support from real humans — no AI dashboards, just face-to-face feedback and results

Need a custom build or food truck activation? No problem. The Green House Collective also offers bespoke design and construction services to help brands create memorable, on-brand experiences that attract foot traffic and media attention.

Why It Matters: Plant-Based Needs a Bigger Stage

Consumer demand for plant-based and planet-friendly products continues to surge, but brands often face barriers to scale — especially when entering new markets. The Green House Collective solves this by opening the door to face-to-face connections at the UK’s busiest lifestyle events, spanning wellness, food, home, sustainability, and more.

With 60% of attendees falling into the ABC1 profile (affluent, values-driven consumers) and 65% ready to buy on-site, the value for founders is crystal clear: this is where awareness converts to sales — and where meaningful brand loyalty begins.

Now Booking

For brands ready to make 2025 a breakout year, applications for event participation are now open. With limited space available and demand already heating up, now is the time to secure your place in the UK’s largest collective of plant-powered pioneers.

To learn more or book your spot in the Green House Collective, visit here or book a call directly with the team.