The plant-based meat industry is on a rapid growth trajectory, projected to reach USD 24.77 billion by 2030, with an impressive CAGR of 19.4% from 2024 to 2030. This surge reflects shifting consumer preferences toward vegan and plant-forward diets, driven by health consciousness, animal welfare, and sustainability.

At the recent Plant Based World Expo North America, industry leaders and emerging brands showcased their latest innovations, confirming the category’s high demand and rising standards of taste and texture. Here’s a look at the standout products that made waves on the show floor:

Impossible Foods: Leading the market in innovation, Impossible Foods is bringing plant-based meat to the masses with products that appeal to everyone, not just vegans. Their rebranding emphasizes inclusivity, and the quality of their offerings proves they’re serious about it. At the Expo, Impossible wowed attendees with meatballs in marinara, chicken nuggets, hot dogs, and corn dogs — all noted for their authentic flavor and texture. Ideal for both retail freezer sections and quick-service restaurant menus, Impossible’s product line exemplifies the versatility and mainstream appeal of plant-based meats.

Before the Butcher: Known for its creative approach, Before the Butcher introduced the “BUTCHER STICK,” a spicy plant-based protein stick crafted to meet the growing demand for protein-packed snacks. With convenience at its core, the BUTCHER STICK is well-suited for checkout displays in convenience stores or as an impulse purchase in larger grocery chains. Additionally, Before the Butcher introduced a veggie burger featuring whole-cut vegetables for a hearty, health-forward option that resonates with the clean-label trend.

PAOW: Taking simplicity to new heights, PAOW delivers a soy-based plant protein made with just three ingredients — soy, water, and salt. This versatile protein was sampled in a variety of culinary dishes at the Expo, illustrating its adaptability in both retail and foodservice. Now available through Dot Foods, PAOW’s straightforward ingredient list and easy prep make it an appealing choice for both home cooks and chefs seeking reliable plant-based proteins.

Earth Life Foods: This brand highlighted vegan corn dogs, tapping into a comfort-food category that’s trending among plant-based options. Earth Life’s corn dogs offer a familiar, family-friendly taste that’s catching on with both kids and new customers. With larger brands like Impossible Foods and Morningstar Farms also entering the corn dog space, it’s clear this nostalgic treat is carving out its niche in the plant-based arena.

Gardein: Already a household name, Gardein showcased its upgraded “Ultimate” line of plant-based chicken products, featuring tenders, nuggets, and patties that boast improved taste and texture. The Ultimate line works well in both retail and foodservice settings, delivering a high-quality plant-based chicken experience that rivals traditional products. Alongside Gardein, Conagra’s Birds Eye also exhibited plant-forward options, reflecting the growing popularity of vegetable-based side dishes.

Shicken: Shicken’s plant-based chicken, prepared with soy, wheat, and pea protein, brings an authentic Indian flavor experience. Known for its tender mouthfeel and rich spices, Shicken’s “chunk-style” protein was a hit at the show and demonstrates how global flavors can enhance plant-based meats. This product’s unique appeal highlights the power of fusion flavors to attract diverse consumer segments.

Stay tuned for more highlights from the North America and Europe Expos, where innovation continues to shape the plant-based landscape.