As consumers increasingly seek diets that are both healthier and more sustainable, the fortified food and beverage sector is experiencing significant growth in order to deliver well-balanced diets. Functional foods, enriched with a range of active ingredients such as botanicals, vitamins, and probiotics, are becoming more prevalent.

Among these, Vitamin D fortification is a strong trend in the market, driven by the fact that deficiency is a significant concern, affecting 37 percent of the global population. Given that only a few foods naturally contain substantial amounts of Vitamin D, many brands are fortifying their products with this essential nutrient. However, the fortification process faces challenges, as essential nutrients degrade over time with the impact of UV light, low pH and high temperatures. With these stability challenges, many FMCG manufacturers opt for overage of active ingredients, which can be costly and wasteful.

Nutrient microencapsulation offers a promising solution, as explored by brands such as Britvic. Xampla’s nutrient microencapsulation protects vitamins against external factors, preserving their efficacy. Leveraging its breakthrough natural plant protein technology, Xampla can prolong the shelf life of essential nutrients and minimise costly overages. This ensures that products deliver their promised nutritional claims by the time they reach consumers with superior nutrient protection, as well as optimised delivery.

For more information, visit https://xampla.com/nutrient-microencapsulation/