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Menu Engineering Preview: Three Menu ‘Tests’ to Elevate Your Plant-Based Offerings Today!

Join us for an exclusive prelude to Plant Based World Expo with renowned Menu Engineer, Sean Willard.

In this online session, Sean will introduce the power of menu engineering and share three actionable plant-based menu item ‘tests’ you can implement immediately. Discover strategies to seamlessly integrate plant-based dishes into various dining settings, ensuring they captivate and delight your guests. Gain insights from Sean’s extensive experience across diverse locations and elevate your plant-based cuisine to the forefront of diner preferences.

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Sean Willard, Menu Engineer

Sean Willard is a seasoned Menu Engineer dedicated to assisting restaurateurs and hospitality operators worldwide in the creation of optimized menus. His approach melds the precision of science, the finesse of art, the insights of data, and a wealth of industry experience to empower restaurateurs in crafting menus that not only bolster profitability but also elevate the overall guest dining experience.

With a distinguished academic background from Cornell’s Hotel School and an extensive tenure within the restaurant industry spanning over two decades, Sean brings a wealth of knowledge and practical expertise to the realm of Menu Engineering. His journey into this specialized field was cultivated under the mentorship of the late Gregg Rapp, a luminary in the discipline who laid the foundations for many of the methodologies and principles still revered today.

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Open to all!


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