“That’s the goal, right? If we can create a range of products that satisfy everybody’s taste, then it’s not about abstinence – it’s about abundance.” -Andrew Ive, Managing General Partner, Big Idea Ventures

This message of abundance is the guiding philosophy of Andrew Ive and his team at Big Idea Ventures. This food-focused, forward-thinking firm has established itself as a unique resource for companies looking to grow within the alternative protein space.

Big Idea Venture’s mission is simple and impactful: solve the world’s biggest challenges by supporting the world’s best entrepreneurs. The proof is in the oat-milk pudding… two thirds of BIV’s first cohort of startups ended up receiving over $1 million in funding from outside investors after working with the firm. Alongside these seed funding initiatives, BIV reinvests 60% of its funds into its best companies, creating waves of impact at multiple levels.

Andrew’s work through Big Idea Venture’s is successful because it is aligned. His career started in the mainstream cosmetic retail world at Proctor and Gamble. Though, he found a deeper sense of purpose when he shifted to working in the food space.

He cites with passion, “food touches people, it touches families… and it has the power to solve many of the world’s problems related to climate, ethics and health”.

This is meaningful work, as anyone who is a part of the plant-based community can attest to. To go along with his sense of purpose, Andrew has become keenly aware of his skillset and the unique areas where he and his team are able to add value for clients.

“The things I am decent at are unpacking what’s making a company work and what’s making a company fail, and understanding the different pieces of that puzzle and how to rearrange them to help that company grow.”

Specialization at it’s finest! Andrew started out in retail, ventured into the broad world of food technology and then narrowed his focus down specifically to alternative proteins. This is the area where his energy could be used most efficiently. Three years later, Big Idea Ventures is using the resources and experience of the traditional CPG industry and applying it to a vision for a healthier world.