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A Growth Journey with Plant Based World Expo Europe



As we gather for the third annual Plant Based World Expo Europe at London’s grand ExCel Center this week, it is amazing to reflect on the journey that has brought us to this moment. Looking back, it’s evident that this event symbolizes the tremendous growth in the market for plant-based food, not just locally, but globally. Our evolution mirrors the burgeoning interest in plant-based options, and as we set foot in ExCel London, we realize we’ve come a long way.

Our journey wasn’t without its challenges. The initial launch in 2020 was postponed due to the turbulent environment caused by unforeseen circumstances. The following year, in 2021, we officially launched at the Business Design Centre in London, a modest yet promising beginning. That’s where our vision took root and started to grow.

In 2022, our event had outgrown its initial venue, marking a significant turning point. We stepped into the Olympia Convention Center, and it was a proud moment for us as more prominent food manufacturers and buyers began to recognize the importance of attending the event and engaging with the plant-based marketplace. We’ve now graduated to London’s most substantial event space, ExCel, for our 3rd annual trade show. Here, we have ample room to stretch our legs and serve the industry for years to come.


Our success reflects the rising consumer demand for plant-based options worldwide. Over a thousand “Hosted Buyer” meetings are scheduled, testament to the excitement of food buyers in retail and foodservice keen to embrace these products. The extensive conference program speaks volumes about the eagerness of industry thought leaders to come together, discuss challenges, seize opportunities, and collaborate on innovative solutions. The Plant-Based Taste Awards program showcases a plethora of mouthwatering products across a diversity of categories, offering retailers and restaurants a first look at the highest quality products the market has to offer.

But, what sets the Plant Based World Expo Europe apart isn’t just being another B2B trade show. We’re on a mission, committed to elevating the marketplace for plant-based foods as part of an effort towards a more sustainable and healthy world for all beings. Across the world the connection between our food choices and the health of the planet is becoming more widely accepted and appreciated. The recent decision by the United Nations to introduce a plant-forward menu at its COP28 event underscores the recognition of this profound link and indicates global governments are eager to bring this conversation to the forefront and be a part of the solution. We believe this trend is still in its infancy on a grand scale as we welcome all industry stakeholders to gather in person once again.

We extend our sincere gratitude to all who have supported the growth of Plant Based World Expo Europe since our launch in 2021. To all those who have sponsored, spoke, attended or engaged with the event in any way – your participation is a profound reflection of a global trend towards plant-forward eating. As we return to this grand stage for the third time, we stand united with the industry, ready to support the growth of this marketplace and be an integral part of this cultural movement. We’re excited about the journey that lies ahead and the positive impact we can make.


Ben Davis
Benjamin Davis oversees the programming for the world’s first and only fully plant-based trade expo and accompanying news site. Ben’s mission is to make delicious, natural foods accessible to everyone. He believes that diet and lifestyle are the keys to a balanced and prosperous future for all beings on Earth. Outside of his work in food, Ben is a music producer and performer under the stage name Vibe Street. Ben is determined to spend his life building community and celebrating this mysterious human experience to the fullest!