As a pioneer in the plant-based food industry, Before The Butcher continues to push the boundaries of meat alternatives. Founded by Danny O’Malley, a prominent figure in the plant-based community and a member of the Plant Based World Expo advisory council, the company is set to make a significant impact at this year’s Expo. O’Malley, who also serves on the board of the Plant Based Foods Association, has been instrumental in advancing the industry and supporting the broader mission of bringing plant-based options to the mainstream.

Before The Butcher first made waves at the inaugural Plant Based World Expo in 2019 as one of the original sponsors and exhibitors, showcasing a variety of patty-style plant-based meats, including chicken burgers and breakfast sausages. Since then, the company has continued to innovate, and this year, they have something entirely new to share with attendees.

When asked about what products they are most excited to showcase at the Expo, O’Malley shared, “We will be launching our new VegBurg Patty, an old-school ‘Vegan’ veggie patty that is all plant-forward with fresh veggies, plant-based egg, and cheese. You can see and taste the carrots, mushrooms, zucchini, and onions. It’s made with red lentils and quinoa, offering a wholesome and flavorful option that appeals to both vegans and flexitarians.”

Before The Butcher will also be giving attendees a sneak peek at their latest innovation—the Before the BUTCHER STICK. O’Malley described it as, “A unique meat-alt product with two flavors: Original Smokey and Spicy Pepperoni. What makes this product so special is the protein source. It’s made with a proprietary blend of all-natural plant-based flavors and spices along with sunflower protein.”

With these new products, Before The Butcher aims to connect with a diverse range of buyers at the Expo. “We are hoping to connect with a mix of retail, foodservice, and convenience store buyers to showcase our latest products for both foodservice and retail/convenience operators,” said O’Malley. The versatility of their offerings make them a perfect fit for a variety of markets.

The new veggie-forward patty and snack-style meat stick strike a chord with multiple current industry trends for more whole-food veggie products and convenient, nourishing snacks. The expo will be an ideal environment to gauge the response to these new offerings and introduce them to new customers. 

Before The Butcher’s presence at Plant Based World Expo 2024 is sure to be a highlight for attendees of all types looking to explore the latest in plant-based foods. For buyer looking to connect with Before The Butcher ahead of the show, contact CEO Danny O’Malley at [email protected].