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European Market Insights, China’s Food Policy, State of the Market Report  and More

Welcome to another selection of business stories from the past week or so. We have been keeping across what has been happening in the sector and scouring newspapers, magazines, and digital platforms to bring you the most interesting and important plant-based news. If you have news for us, why not get in touch? Email us at [email protected] with your stories!   

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State of the Market Report  

The Plant Based Foods Association 2022 study found that consumer demand was strong, and sales were more resilient than expected. This is despite various difficulties facing the sector, such as the economic landscape and supply chain issues. Consumers are becoming more price-conscious, and companies need to adapt and innovate to secure ingredients and funding. The report looked at retail and e-commerce, food service trends and consumer insights for 2022. PBFA CEO Rachel Dreskin said: “The continued growth of plant-based foods amidst the challenging backdrop of the global pandemic and supply network disruptions—which have upended the entire food system—speaks to this industry’s ability to connect with consumers, engage their desire to eat in alignment with their values, and provide delicious options that meet expectations, for every eating occasion,”

European Market Insights  

Sales of plant-based food grew by 6% in 2022 and 21% from 2020-2022, reaching €5.8 billion, according to GFI Europe’s analysis of NeilsonIQ sales data. In 2022 plant-based meat sales grew to €2 billion, making up 6% of the pre-packaged meat market. Plant-based seafood and cheese also saw double-digit growth. GFI Europe says these figures are extremely promising given economic difficulties caused by the war in Ukraine, trade tensions and inflation.  

New Products  

Quorn’s Mycoprotein Available to Manufacturers  

Marlow Foods, the parent company of Quorn Foods, is making Quorn available to other food manufacturers. A new division, Marlow Ingredients, will make the mycoprotein, which has been sold as Quorn since 1985, available in Europe and beyond. Marco Bertecca, Marlow Foods CEO said: “By making our mycoprotein available to others, Marlow Ingredients will play a pivotal role in helping us achieve one of our missions – to tackle climate change by making great-tasting food.” 

Aleph Cuts Cultivated Steak  

Israel-based food tech company Aleph Farms has launched its first product brand, Aleph Cuts. The brand’s first offering will be a cultivated steak, which will be marketed in Israel and Singapore later this year if approval is granted. The steak is grown from non-modified cells of an Angus cow, and the company says there is no slaughter involved in production.  

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Schouten Egg White 

Dutch plant-based company Schouten has launched a vegan egg white that behaves just like eggs from hens. Made from oil and soy protein, the product is designed for use in salads, sandwiches, and baked goods. The No Egg White cubes are available in 4.5-kilogram pouches that can last three months. Schouten has been making meat substitutes since the 1990s and supplies vegan meat and fish to more than 50 countries.  

Lypid Pork Belly 

Taiwanese food tech start-up Lypid has launched plant-based pork belly. Made from 100% plant-based ingredients and patented PhytoFat encapsulated oil technology, the pork belly is high in protein and lower in cholesterol, saturated fat, calories, and salt than its meat equivalent.  

Food Policy 

China’s Food Policy 

The Chinese government’s new policy statement calls for a diversified food supply system. The No. 1 Central Document for 2023 includes the development of plants, animals, microorganisms, edible fungi and algae-based foods. The document also highlights soya beans as a growth area. The Good Food Institute China reports that investment in alternative protein in China has grown significantly.  

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New York City 

New York Mayor Eric Adams has announced plans to reduce the city’s carbon emissions from food purchases by 33% by 2030, as part of an effort to combat climate change. Mayor Adams has been key to getting plant-based food into the city’s public hospitals and is planning to expand the plant-based policy into public schools.  

Foodservice  

Formula 1 champion Lewis Hamilton’s Neat Burger restaurant has opened its first US eatery, in New York. The new plant-based fast-food outlet is called Neat in Nolita. The burger chain already has six branches in London and one in the UAE. It plans to open 30 more outlets internationally.  


Alice Grahame
Alice Grahame is a freelance writer based in London. She’s worked for the BBC, Guardian and various NGOs. She enjoys walking, allotment gardening and trying new plant-based dishes.