Plant Based World Expo Europe opens today at ExCel London, once again turning the city into the epicenter of plant-based innovation. Since its debut in London four years ago, this leading trade show has become a significant milestone for the plant-based movement in Europe, reflecting its extraordinary growth and growing influence on both retail and foodservice. Now in its second year at ExCel London, the Expo provides an impressive platform for industry professionals to connect, discover the latest in plant-based products, and participate in world-class education.

A Showcase of Global Plant-Based Innovation

The exhibit floor at this year’s Plant Based World Expo Europe showcases an exceptional array of plant-based products from every corner of the globe. From Shicken’s Tikka Masala to Cock and Bull’s iconic British-style meat pies, Dandies’ marshmallows to Hullabaloos’ refreshing soft drinks, the floor offers an unparalleled selection across all food and beverage categories. Whether buyers are sourcing for meat substitutes, snacks, or beverages, they’ll find options that cater to today’s evolving consumer demands.

The international pavilions feature a standout collection of offerings from countries like Germany, France, Italy, Spain, Greece, and Brazil, each bringing unique flavors and innovations. These pavilions provide an opportunity for visitors to experience a cross-section of global trends and taste new products firsthand, making it easy for retailers and foodservice operators to source exciting, market-ready items.

Hosted Buyer Programme: Connecting Brands with Industry Leaders

One of the show’s most anticipated features, the Hosted Buyer Programme, enables direct meetings between exhibitors and leading retail and foodservice buyers, including Sainsbury’s, Tesco, Sodexo, and Sysco. These high-level meetings allow brands to connect with decision-makers seeking products that meet the needs of their customers and align with distribution goals. For exhibiting companies, this targeted access to major players in the plant-based market creates valuable connections that can significantly advance their growth.

Education Across Three Stages

Throughout the two-day event, attendees have access to an impressive line-up of educational content across three stages: The Pulse Theatre, Learning Garden, and Culinary Theatre. This year’s headlining session in the Pulse Theatre features a keynote by SPINS CEO Jay Margolis and Joseph Saine, Director of Sales at Impossible Foods, where they’ll dive into current market trends and share insights on consumer purchasing behavior. Covering everything from the latest consumer trends to culinary innovation, these sessions will equip buyers, chefs, and entrepreneurs with the insights needed to succeed in this dynamic sector.

Celebrating Industry Innovation: The Plant-Based Excellence Awards

Debuting this year, the Plant-Based Excellence Awards will recognize outstanding achievements within the plant-based industry. Sponsored by Diverse Fine Food and in partnership with Alternative to Mainstream Media, these awards celebrate excellence in taste, presentation, sustainable packaging, and business potential. Designed to help buyers find the best products for their customers, the awards reflect a commitment to high-quality, sustainable innovation across the plant-based sector. The award ceremony will take place at 4:00 pm on Wednesday, November 13, in the Pulse Theatre.

As Plant Based World Expo Europe 2024 opens its doors, London once again plays host to a transformative event that celebrates the best in plant-based food, supports meaningful business connections, and provides essential insights into the future of food. It is not too late to register! Get on down to ExCel London and taste the excitement for yourself!