Each year, millions of eaters across the world accept the Veganuary challenge to go vegan for the month of January. With Veganuary 2024 on the horizon, foodservice businesses have a golden opportunity to captivate the growing audience seeking plant-based options. Here’s a guide to not just meeting but exceeding the expectations of your vegan customers this January.

1. Favorites on Display: Highlight Your Best Plant-Based Dishes

Start by showcasing your favorite plant-based dishes on the menu. Whether it’s a mouthwatering vegan burger or a delectable plant-based pasta, draw attention to what your kitchen does best. Use colors and symbols to make it easy for your customers to see what options can fit into their vegan eating adventure.

2. Special Vegan Menu or Substitutions

Embrace Veganuary by introducing a special plant-based menu for the month or by offering vegan substitutions for existing non-vegan items. This makes it easy for customers to navigate and indulge in plant-based options and showcase that you are doing something out-of-the-ordinary to celebrate and support the Veganuary mission.

3. Kitchen Experiments: Try New Plant-Based Ingredients

Infuse creativity into your kitchen by experimenting with new plant-based meats or cheeses. Or, perhaps add a dessert item using vegan ice cream or baked goods. There are so many delicious and diverse vegan alternatives to traditional animal-based ingredients on the market now. Surprise your customers with unique flavors and textures, expanding their perception of what plant-based cuisine can offer.

4. Whole-Food Plant-Based Recipes: Elevate Your Culinary Game

Take the plunge into the world of whole-food plant-based recipes. From hearty grain bowls to colorful Buddha bowls, explore vibrant, nutrient-rich options that appeal to both vegans and those simply looking for a healthier choice. If possible, look to your local community to source produce and whole-food ingredients as a way to truly embody the ideals of health and sustainability that the plant-based movement represents.

5. Feedback and Education: Engage and Connect with Your Customers

Connect with your customers on a personal level by offering free samples of new plant-based menu items. Encourage them to share their feedback. This not only builds a sense of community but also provides valuable insights into your customers’ preferences. Educate your staff and customers about the reasons for embracing a plant-based lifestyle. Start a dialogue around why your establishment is participating in Veganuary. Transparency builds trust and loyalty.

Veganuary is not just a trend; it’s an opportunity for foodservice businesses to innovate, connect, and thrive. By showcasing your best plant-based offerings, introducing special menus, experimenting in the kitchen, engaging with customers through samples and feedback, and fostering education and dialogue, your establishment can become a beacon for those exploring the vibrant world of plant-based dining. It’s not just about the food; it’s about creating an experience that resonates with your customers and keeps them coming back for more.