The Good Food Institute (GFI) is a leading nonprofit organization working to advance the alternative protein industry through scientific research, policy advocacy, and industry engagement. GFI supports the development of plant-based, fermentation-derived, and cultivated meat by funding open-access research, shaping fair and forward-thinking regulatory frameworks, and fostering innovation across the global food system. Their mission is to create a more sustainable, secure, and just protein supply by helping alternative proteins reach price and taste parity with conventional meat—an essential milestone for scaling climate-friendly and ethically produced food. Through partnerships with scientists, entrepreneurs, policymakers, and major institutions, GFI is accelerating the transition to a food system that better serves people, animals, and the planet.
WEBINAR ALERT: NECTAR x GFI Reveal the Data Driving the Future of Alt Protein – April 15
Retailers and foodservice operators take note—this is a session you won’t want to miss.
As the plant-based and alt protein industries evolve in 2025, staying informed about consumer trends, taste expectations, and category performance is more critical than ever. That’s why NECTAR and the Good Food Institute (GFI) are teaming up for a special live webinar on Tuesday, April 15 at 12pm ET / 9am PT to explore the groundbreaking findings of the Taste of the Industry 2025 report.
This session is a must-attend for professionals across the food sector, especially retail buyers, foodservice operators, and product developers, who are navigating a rapidly shifting protein landscape. The data shared will illuminate which plant-based categories are closing the gap on taste parity with conventional meat, and what consumers really want when it comes to taste, price, and health.
What You’ll Learn:
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Insights from NECTAR’s publicly available sensory dataset—the largest of its kind—based on evaluations from a diverse panel of meat-eating consumers.
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Category-specific analysis of where plant-based products are excelling—and where there’s room to grow.
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How to use the NECTAR dashboard to inform your product sourcing, menu development, or retail strategy.
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Live Q&A with industry experts from NECTAR and GFI.
With consumer expectations rising and competition growing, this webinar offers valuable tools to help food leaders stay ahead of the curve and deliver on what today’s plant-curious and flexitarian consumers are looking for.
Nectar and the Taste of the Industry
What sets the Taste of the Industry report apart is its unique methodology: plant-based products are tested and rated in a meat-eating environment, with panels composed entirely of omnivore consumers. This approach provides real-world feedback from the mainstream audience—the very demographic the plant-based industry must win over to drive large-scale adoption. Rather than relying on vegan or plant-forward feedback alone, the report delivers unfiltered insights into how plant-based meats truly stack up against their animal-based counterparts.
For retailers and foodservice professionals, this kind of data is invaluable—it identifies which products are ready for prime time and which still need refinement, offering a clear roadmap for stocking, sourcing, and developing the next generation of successful alt protein offerings.
About the Good Food Institute
👉 [Register for the webinar on Tuesday, April 15 at 12pm ET / 9am PT]
For questions or more info, visit nectar.org or gfi.org.
